by Kim Zimmermann | Jun 11, 2013 | Demanding Views
Brendan Cournoyer, Content Marketing Manager, Brainshark, Inc. For marketing organizations, live and on-demand webinars present a great opportunity to engage with customers and identify potential prospects. Of course, to do that, you first need to have people actually...
by Kim Zimmermann | Jun 11, 2013 | Solution Spotlight
Ifbyphone, a provider of voice-based marketing automation, has integrated its call tracking data with Google Universal Analytics. This enhancement enables Universal Analytics users to view rich, context-specific call tracking data alongside their other marketing...
by Kim Zimmermann | Jun 11, 2013 | Industry News
Marketo announced the availability of the Marketo Customer Engagement engine, which company officials say will simplify the process of developing targeted campaigns by intelligently and automatically managing the timing and distribution of content. Features include:...
by Kim Zimmermann | Jun 11, 2013 | Industry News
Marketers are quick to discard duplicate leads to avoid doubling their demand generation efforts. But new research reveals that duplication isn’t necessarily a dead end to sales. A new study, titled: “Duplicate Leads: Unrealized Value or Waste of Time?” and...
by Kim Zimmermann | Jun 10, 2013 | Industry News
ANNUITAS announced the addition of Jason Stewart, a recognized B2B demand generation veteran, as its VP of Demand Generation. Stewart, formerly Director of Marketing for Demandbase, brings extensive experience in driving integrated demand generation programs and...
by Kim Zimmermann | Jun 7, 2013 | Industry News
CallidusCloud released LeadFormix Summer 2013, the latest version of the vendor’s marketing automation platform that includes new social, lead generation and reporting tools. The upgrade will enable marketers to generate more high-quality leads in less time and...
by Kim Ann Zimmermann, Managing Editor | Jun 6, 2013 | Industry News
Will Salesforce.com’s acquisition of ExactTarget fuel interest in marketing automation, or does it mean that the marketing automation function is going to get gobbled up by CRMs, the way Oracle swallowed Eloqua? While it is still early in the game, most experts...
by Kim Zimmermann | Jun 5, 2013 | Industry News
Kapost announced an editorial calendar app for Eloqua users, enabling them to view their email and campaign activities on monthly and quarterly calendars directly within the marketing automation platform. The free Kapost Calendar App Beta, which will be available in...
by Kim Ann Zimmermann | Jun 5, 2013 | Industry News
When B2B marketers send out a typical paid tweet, they have to direct leads to a landing page with a form for their name, company, email and any other pertinent bits of data they want to capture. As any marketer knows, when prospects have to go to another site and...
by Kim Zimmermann | Jun 4, 2013 | Solution Spotlight
Bulldog Solutions’ Revenue Performance Center is a revenue analytics platform designed to provide marketing leaders with complete visibility into the impact of their marketing programs on leads, opportunities and revenue. Bulldog Solutions’ Revenue...
by Kim Zimmermann | Jun 4, 2013 | Demanding Views
By Dan McDade, President and CEO, PointClear, LLC Two things have restored my faith in humanity so far this year. One is an article by ITSMA’s Julie Schwartz in which she writes “70% of buyers want to engage with sales reps before they identify their short list”...
by Kim Zimmermann | Jun 4, 2013 | Industry News
Salesforce.com — long thought to be in the market to acquire a marketing automation vendor since Oracle bought Eloqua — announced plans to purchase ExactTarget for about $2.5 billion. The move comes as a bit of a surprise to industry observers, who noted that...
