by Jonathan Lee | May 21, 2013 | Industry News
Content curation is often described as a product of the Digital Age, but earlier forms of news aggregation were already being practiced in the early 90s. “Content curation has been around for years,” explained Michael Kolowich, CEO of KnowledgeVision. “But the...
by Demand Gen Report Team | May 20, 2013 | Industry News
Certain Inc., a provider of enterprise event management solutions, announced enhancements to its SaaS platform that enable marketers to personalize events for attendees by steering them toward the appropriate educational content and connections. “Events represent the...
by Demand Gen Report Team | May 18, 2013 | Industry News
In an effort to address mobile security concern when enterprise systems are being accessed remotely, SAP has announced a partnership with Mocana to rebrand the Mocana Mobile App Protection as the SAP Mobile App Protection. The security solution allows clients to...
by Kim Zimmermann | May 17, 2013 | Industry News
Lattice Engines announced the latest release of its analytics platform, Lattice salesPRISM, which combines social data with predictive capabilities enabled by Big Data. The new release of Lattice salesPRISM expands the cloud-based platform’s use of social...
by Kim Zimmermann | May 17, 2013 | Industry News
Shares of Marketo will start trading this morning at $13 a share, company officials announced. Marketo will begin trading 6,059,509 shares of its common stock offering on the NASDAQ Global Select Market under the symbol “MKTO.” When the company announced...
by Matthew S. McKenzie | May 16, 2013 | Industry News
At last week’s SiriusDecisions Summit, there was a lot of discussion about the role that tight, multi-system data integration will play in the future of marketing technology. It’s an interesting and relevant topic, given some of the announcements being...
by Matthew S. McKenzie | May 14, 2013 | Industry News
At last year’s SiriusDecisions Summit, the big news was the firm’s updated Demand Waterfall — a well-known and widely adopted approach to multi-channel lead sourcing. This year’s Summit, held last week in San Diego, focused on how B2B marketers have...
by Kim Zimmermann | May 14, 2013 | Demanding Views
By Brian Reilly, VP of Marketing Automation Services, Harte-Hanks CMOs have a lot on their plates. One thing that’s most often top-of-mind is marketing automation. The overriding consideration is ensuring that marketing automation is a good investment both for...
by Kim Zimmermann | May 14, 2013 | Solution Spotlight
LeadValu’s Lead Retrieval app connects LeadValu’s Lead Retrieval system to Salesforce to provide contact and lead information during trade shows and other events. LeadValu’s Lead Retrieval app connects LeadValu’s Lead Retrieval system to...
by Kim Zimmermann | May 14, 2013 | Industry News
Limelight Networks unveiled the next generation of its Limelight Orchestrate Digital Presence Platform, which integrates content management, video and cloud storage under one platform. Orchestrate V2.0 includes a broad range of innovations to help Limelight customers...
by Kim Zimmermann | May 13, 2013 | Industry News
Eloqua won Best Marketing Automation Solution at the 2013 CODiE Awards, hosted by the Software & Information Industry Association (SIIA). The Eloqua platform was recognized for being one of the first solutions to integrate HTML 5 with an intuitive interface that...
by Demand Gen Report Team | May 10, 2013 | Industry News
In response to the increasing demand for third-party digital marketing services, Marketo launched the Marketo Agency Program. With 50 partners already participating in the program, the Marketo Agency Program is an automated platform that tracks leads in various forms...
