by Demand Gen Report Team | Dec 27, 2012 | Industry News
If the latest 2012 ad spending numbers are any indication, 2013 is going to be quite a year for mobile marketing. According to recent eMarketer data, U.S. mobile ad spending grew much more quickly than expected during the last part of 2012. The research organization...
by Adam B. Needles, Chief Strategy Officer, Annuitas | Dec 27, 2012 | Demanding Views
By Adam B. Needles, Chief Strategy Officer, Annuitas Conventional wisdom in B2B demand generation is maturing. There’s a growing awareness that strategic demand generation requires evolution of people, processes, content and technology – not merely marketing...
by Matthew S. McKenzie | Dec 26, 2012 | Industry News
2012 was an action-packed year for B2B marketers and for the companies that serve them. Social media, mobile technology and new analytics tools offered both opportunities and challenges. The vendor landscape changed dramatically thanks to a high-profile IPO and major...
by Fred Tan, Assistant Editor | Dec 26, 2012 | Industry News
Social media has become an integral part of many lives worldwide, and shows no signs of stopping. According to Nielsen’s Social Media Report 2012, online time spent using mobile apps was up 122%. Mobile web time has increased 22%, while PC time experienced a 4%...
by Demand Gen Report Team | Dec 21, 2012 | Industry News
Online and mobile video presentations solution provider Brainshark has unveiled the Brainshark Mobile Player, an HTML5-based played designed to offer iOS and Android users a more interactive experience while viewing Brainshark video presentations on mobile devices....
by Demand Gen Report Team | Dec 20, 2012 | Industry News
Oracle announced today that it will acquire Eloqua, Inc. for $871 million. Oracle will pay $23.50 per share for Eloqua, a 31% premium over the marketing automation vendor’s closing stock price of $17.92 yesterday. According to an Oracle news release, it will use...
by Demand Gen Report Team | Dec 19, 2012 | Industry News
Twitter recently announced a new set of features designed to help marketers target Promoted Tweets within the social media site’s search results. The changes, detailed last week on the company’s advertising services blog, include three new options for...
by Demand Gen Report Team | Dec 19, 2012 | Solution Spotlight
The Acquisio Performance Media Platform helps B2B marketers optimize their paid media campaigns across all online channels. The platform was designed for search marketing, and it now includes support for mobile ads, Facebook ads, and display ads on Google Display...
by Demand Gen Report Team | Dec 18, 2012 | Demanding Views
By Atri Chatterjee, CMO, Act-On Software Standing out in a crowded marketplace, and effectively connecting with prospects across channels, is an overwhelming challenge for SMBs that serve the B2B market. That’s why our team at Act-On recently commissioned a...
by Demand Gen Report Team | Dec 18, 2012 | Industry News
Most B2B marketers understand the importance of lead nurturing, and they’re eager to get started. The key to a successful nurturing campaign, however, isn’t just about execution – it’s also about preparation. This was one of the key issues discussed...
by Demand Gen Report Team | Dec 18, 2012 | Industry News
Marketing software vendor Influitive announced today that it has closed a $7.3 million funding round and added two new members to its board of directors. According to a company news release, Hummer Winblad and Relay Ventures will lead the Series A funding round....
by Demand Gen Report Team | Dec 17, 2012 | Industry News
B2B marketers are suffering from a costly disconnect between their long-term strategies and day-to-day tactical activities, according to a recent national study. The study, conducted by DemandBase with assistance from Ziff Davis, found that many marketing...
