by Demand Gen Report Team | Jun 11, 2012 | Industry News
Q&A with Tim Riesterer, Chief Strategy & Marketing Officer, Corporate Visions Today’s sales conversations hinge on “messaging moments of truth,” according to Riesterer, in this exclusive DGR Q&A. While there’s a great deal of...
by Demand Gen Report Team | Jun 8, 2012 | Industry News
“Although the marketing automation segment has grown 75%, most companies are realizing only a fraction of the potential from their investment,” said Paul Rafferty, Founder and CEO of Sales Engine International. “We are finding that the problem lies...
by Demand Gen Report Team | Jun 7, 2012 | Industry News
Keeping customer and new prospect data up-to-date and accurate is a universal problem for B2B marketers. Contact data degrades at a rate 2% each month, according to research conducted by Netprospex. The company is focused on helping companies drive efficient customer...
by Demand Gen Report Team | Jun 6, 2012 | Industry News
“I care about two things: the funnel and content marketing,” said Heidi Melin, Chief Marketing Officer of Eloqua, in a press release. “Why? Because content is the fuel that drives prospects from one stage to the next. Our Kapost integration not only...
by Demand Gen Report Team | Jun 6, 2012 | Industry News
According to HubSpot CEO Brian Halligan, the partnership is a step forward in connecting the dots between customers’ social marketing efforts. “Of 60+ apps we’ve seen, HootSuite is building one of the most exciting,” he said in a press release....
by Demand Gen Report Team | Jun 5, 2012 | Industry News
Salesforce announced Monday that it will acquire Buddy Media, a leading social media marketing platform, in a cash and equity deal valued at approximately $689 million. The transaction is expected to be completed during salesforce.com’s fiscal third quarter...
by Demand Gen Report Team | Jun 5, 2012 | Industry News
The move to mobile is just impossible to ignore, and according to expert CK Kerley, mobile is a must-have business tool- “B2B’s lifelines to livelihoods.” In this video, CK offers ideas and examples on how to give B2B collateral more depth, such as...
by Demand Gen Report Team | Jun 5, 2012 | Industry News
By Kristin Hambelton, Neolane One of the next frontiers for lead generation technology is the need to support marketers’ goals for more intelligently responding to inbound prospect inquiries, like those made to a website, call center or Facebook brand page....
by Demand Gen Report Team | Jun 4, 2012 | Industry News
Bigger Budgets, Better Results According to the study, leading marketing organization budgets were 56% higher than median firms and 180% higher than laggards. Among other things, suggest the study’s authors, changes in buyer behavior are driving a shift towards...
by Demand Gen Report Team | Jun 1, 2012 | Industry News
The report also found that marketing generates 55% of pipeline activity at RPM companies, compared to 38% of pipeline for average companies, and only 18% at companies with the least mature processes. According to the report, when marketing takes a larger share of...
by Demand Gen Report Team | May 31, 2012 | Industry News
LogMyCalls offers features including web site Dynamic Number Insertion (DNI), full integration into CRM solutions and Google Analytics in an easy-to-use interface with marketing analytics reports. LogMyCalls also features searchable call recording, call tagging, call...
by Demand Gen Report Team | May 30, 2012 | Industry News
“For the B2B marketer it always comes down to time and budget [as the primary challenges],” said Aaron Khalow, Founder & CEO, Online Marketing Institute. “Most are simply over worked and becomes a real mental challenge to step back and look at the big picture and...
