by Demand Gen Report Team | Apr 1, 2011 | Industry News
After securing $32 million is Series D funding from major backers including Sequoia Capital, Google Ventures and Salesforce.com, HubSpot solidified its position as a leading player in the marketing software space. DemandGen Report recently spoke with Mike Volpe, VP of...
by Demand Gen Report Team | Mar 30, 2011 | Industry News
Industry vendors are already speculating whether the acquisition will lead to further expansion of the Marketing Cloud or move Salesforce.com deeper into the Revenue Performance Management space being championed by Eloqua and Marketo. Eloqua CEO Joe Payne commented on...
by Demand Gen Report Team | Mar 29, 2011 | Industry News
Why? To start, there is simply too much data, and it’s impossible to make all of it actionable even with automated technology. But more importantly, most organizational functions still operate in silos. Each function has a specific set of tools and technologies...
by Demand Gen Report Team | Mar 29, 2011 | Industry News
Reed noted that retargeting techniques may become more difficult if such an act is put into effect. “If users can no longer be tracked using cookies all sequential and targeted advertising options are compromised,” he said. In the world of extended buying cycles were...
by Demand Gen Report Team | Mar 29, 2011 | Industry News
ZoomInfo Community Edition is aimed at simplifying the contact sharing process, as ZoomInfo does not require users to manually upload contacts, nor is access “metered” based on the number of contacts contributed. The new plug-in offering comes on the heels...
by Demand Gen Report Team | Mar 28, 2011 | Industry News
InsideView said it will use the new funds to expand distribution partnerships, which will accelerate the availability of InsideView to the more than 10 million BtoB sales people worldwide. InsideView will also continue to invest in market education, with programs like...
by Demand Gen Report Team | Mar 25, 2011 | Industry News
According to the study, more than 62% of organizations rely on marketing and/or prospect data that is 20-40% incomplete or inaccurate. In addition, nearly 85% of businesses said that 10-40% of records in their customer relationship management (CRM) and/or sales force...
by Demand Gen Report Team | Mar 24, 2011 | Industry News
Normally priced at $25,000, the offers were available for $12,500 through Groupon until midnight on Monday, March 7, 2011, but to provide additional decision-making time, Ajilitee honored the deal for another two weeks, until the close of business on Monday, March 21,...
by Demand Gen Report Team | Mar 23, 2011 | Industry News
Alex Shootman, Eloqua’s Chief Revenue Officer, told DemandGen Report that the changes were originally rolled out to the company’s partner community in January, but were formally announced today. Shootman said drawing clearer lines between those companies...
by Demand Gen Report Team | Mar 23, 2011 | Industry News
Of course, all purchases are used in the future. But it’s not hard to predict what you’ll want in two years from an accounting system or even sales automation. Marketing is different. Many companies have too little experience with marketing automation to...
by Demand Gen Report Team | Mar 21, 2011 | Industry News
“DemandCon was created as an educational event targeted specifically at the entire sales funnel and how to integrate it successfully,” Gershik said. “Nobody else out there is speaking directly to these topics and providing manageable solutions.” Integrated Funnel...
by Demand Gen Report Team | Mar 18, 2011 | Industry News
But Open Stories fits neatly into the broader discussion that dominated this year’s SXSWi: The Digital Conversation. While the speakers, panels and town hall chats spanned across several industries – journalism, manufacturing, gaming, philanthropy, marketing,...
