by Demand Gen Report Team | Mar 17, 2011 | Industry News
“Adobe is focused on working closely with marketers to create valuable and meaningful connections with their target customers,” said John Mellor, Vice President of Strategy and Business Development, Omniture Business Unit, Adobe. “Through our ongoing partnership with...
by Demand Gen Report Team | Mar 16, 2011 | Industry News
The company had been a rumored acquisition target in 2010, and has spent much of the last six months tightening its organization to operate profitably. As part of that reorganization, the company has promoted Sam Weber, previously the COO, to the position of CEO....
by Demand Gen Report Team | Mar 15, 2011 | Industry News
eTrigue Corporation, a provider of marketing automation and sales acceleration Software-as-a-Service (SaaS) applications, today unveiled DemandCenter, a new marketing automation platform designed to allow organizations of all sizes and expertise levels to develop and...
by Demand Gen Report Team | Mar 15, 2011 | Industry News
The new book Content Rules fills that void by providing a roadmap on how to create content that engages customers and prospects. Filled with real-world examples and usable insights, the book provides specific business cases for both BtoB and BtoC marketers. In...
by Demand Gen Report Team | Mar 15, 2011 | Industry News
Some 150 clients compiled the analysis from 7.4 billion emails sent by Epsilon in 2010’s fourth quarter across multiple industries. Epsilon and the Direct Marketing Association’s Email Experience Council recently released the Q4 2010 North America Email...
by Demand Gen Report Team | Mar 10, 2011 | Industry News
DemandGen Report was founded over three years ago and has quickly been recognized as one of the leading source for BtoB marketers to identify the tools and best practices needed to drive qualified leads into their sales pipelines. In order to help marketers deploy and...
by Demand Gen Report Team | Mar 9, 2011 | Industry News
Delivered via weekly e-newsletter and interactive website, DemandGen Report uses real-world case studies, in-depth research and expert analysis to provide sales and marketing executives with insights into: — Lead Generation Strategies — Marketing...
by Demand Gen Report Team | Mar 9, 2011 | Industry News
But when they are out of sync, the path takes a nasty detour south. Marketing complains it doesn’t get feedback and leads aren’t accepted. Sales complains it doesn’t have time to nurture long-term prospects and leads aren’t qualified. Neither...
by Demand Gen Report Team | Mar 8, 2011 | Industry News
HubSpot announced today it has secured $32 million is Series D funding, financed by Sequoia Capital, Google Ventures and Salesforce.com. This marks the first joint investment for the three companies. This is the fourth round of financing round for HubSpot. HubSpot CEO...
by Demand Gen Report Team | Mar 7, 2011 | Industry News
Founded in 2009, the Marketing Cloud is a partnership program for marketing-focused companies designed to make internal marketing operations more efficient and external marketing programs more effective. Marketing Cloud partners have a common goal of enabling...
by Demand Gen Report Team | Mar 3, 2011 | Industry News
Saiya sees the combined SAS and Assetlink offering as a way to make it easier for marketers to plan, create and optimize marketing programs. For marketers, he believes it will lead to more efficient marketing and media planning, with an emphasis on driving leads and...
by Demand Gen Report Team | Mar 1, 2011 | Industry News
With talk of the recession finally showing a light at the end of the tunnel, I recently unearthed that article in the hopes of updating it with all sorts of fresh, new insights into how to make your marketing program thrive in a post-rollercoaster business world....
