by Demand Gen Report Team | Jul 6, 2010 | Demanding Views
So I started thinking about how BtoB marketers could benefit from apps beyond increasing brand engagement. A more powerful use of BtoB apps is to enable greater personal productivity and connectivity. Find out what would make your customers and prospects more...
by Demand Gen Report Team | Jun 29, 2010 | Demanding Views
Unfortunately, this approach of broad inclusiveness leads to a mish-mash of messaging and an ineffective marketing campaign that actually extends the sales cycle. Here are 3 practical steps marketers are taking today to hone their go-to-market strategies and shorten...
by Demand Gen Report Team | Jun 22, 2010 | Demanding Views
DemandGen Report had the chance to catch up with CEO Stephan Dietrich to discuss the key business drivers for marketing automation, what the BtoB space can learn from BtoC tactics and how mobile and social media are shaping up overseas. DemandGen Report: Neolane has...
by Demand Gen Report Team | Jun 15, 2010 | Demanding Views
I’m talking an active role in the sales pipeline. Now you may be saying to yourself, “I’m a marketer, my role stops at the top of the funnel”. However, how can a sales and marketing organization truly have a collaborative environment if they have...
by Demand Gen Report Team | Jun 8, 2010 | Demanding Views
We often become so enamored with the new tools and processes available to us that we forget about the basics of segmentation and targeting — the “101” of marketing. Getting your leads and related information into a database to enable effective segmentation is really...
by Demand Gen Report Team | Jun 3, 2010 | Podcasts
Featuring: Carlos Hidalgo, President, The Annuitas Group Andrew Gaffney, Editor of DemandGen Report (Length – 4:02)
by Demand Gen Report Team | Jun 3, 2010 | Podcasts
Featuring: Steven Woods author of “Digital Body Language – Deciphering Customer Intentions in an Online World,” and co-founder and CTO of Eloqua Clara Shih, author of “The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences and...
by Demand Gen Report Team | Jun 2, 2010 | Podcasts
Featuring: Adam Needles, Director, Field Marketing and B2B Marketing Evangelist at Silverpop Andrew Gaffney, Editor of DemandGen Report (Length – 9:23)
by Demand Gen Report Team | Jun 1, 2010 | Demanding Views
1. Targeted Lists- Simply put, the best way to increase response to send the message to the only the most relevant audience. In other words, by running multiple, smaller campaigns at a more highly refined list. Define your target profile for each product or value...
by Demand Gen Report Team | May 25, 2010 | Demanding Views
Sales’ function — its reason for being — is to provide clients with a satisfactory solution to the problem at hand. To help drive this, post-acquisition follow-up works best when it takes a Problem and Solution approach. First, be sure to come prepared —...
by Demand Gen Report Team | May 18, 2010 | Demanding Views
The premise of the article is fundamentally true — organizations will not purchase marketing automation and therefore get lead generation. However, the article misses by stopping at and mis-defining lead generation. The article also goes onto make the corporate web...
by Demand Gen Report Team | May 11, 2010 | Demanding Views
But there is a serious problem, with the perception that is associated with using a marketing automation solution. For some reason, marketing automation on most occasions is misinterpreted as a lead generation solution. When in reality, marketing automation is just a...
