by Mike Santos | Nov 4, 2008 | Demanding Views
During her tenure at Genesys, Persson’s marketing strategies and programs helped the company build a customer base of more than 200 of the Global Fortune 500. She was an also integral member of the executive team that grew the company tenfold – from $20...
by John Gaffney, Senior Analyst | Oct 29, 2008 | Demanding Views
With most marketers relying on email as the main driver of lead generation campaigns, the report “Email Data Management Best Practices” was light on new research, but confirmed many industry practices on acquiring and retaining customer addresses. Its goal in...
by Demand Gen Report Team | Oct 28, 2008 | Solution Spotlight
Advanced micro-level web analytics and automated technology allow Prospect Insight to capture all relevant prospect activities and determine the most sales-ready leads while nurturing less qualified prospects throughout the buying-cycle.FEATURES/FUNCTIONALITY: With...
by By Mike Gospe, Founder | Oct 21, 2008 | Demanding Views
Done effectively and consistently, integrated campaign management will create a tighter company-prospect/customer bond and produce a differentiated level of loyalty so that when the prospect is ready to buy, your company is top on their list. The term “integrated...
by Debbie Hauss, Contributing Editor | Oct 14, 2008 | Demanding Views
With the advent and growing use of social networking and the Internet, today’s customer feedback looks a lot different than it did 10 years ago. Customer feedback can come from numerous sources including blogs, ratings and review websites and peer-to-peer...
by Michael Goldberg, Associate Director of Marketing, Datran Media | Oct 7, 2008 | Demanding Views
This is not an unfamiliar agenda for businesses that routinely network through phone calls, set-up meetings and attend trade shows. However, many businesses fail to recognize the same inherent opportunity in social networking sites like Facebook. If you’ve ever...
by Jay Bower, President of Crossbow Group | Sep 30, 2008 | Demanding Views
Acknowledge leads instantaneously and personally. In the age of the nanosecond and Instant Messaging, if you wait even days to follow up a lead, forget about it. Swiftness counts when you’re in a competitive situation. And make sure your “Thanks for your...
by Akin Arikan, Dir. of Marketing, Unica Corp. | Sep 23, 2008 | Demanding Views
For example, within two weeks of moving to California, my family and I made a plethora of purchases to make ourselves at home. Yet, in our case, the telemarketers that were haunting our new phone number as soon as it got connected missed out on the opportunity of...
by Dan McDade, President, Pointclear | Sep 16, 2008 | Demanding Views
You vaguely recall tossing the extra one provided by the manufacturer into an overflowing box of miscellaneous fasteners you keep in the basement. Unearthing it, you are faced with at least 158 shiny, seemingly identical bolts – but only one will work. It’s...
by Howard J. Sewell, President of Connect Direct | Sep 2, 2008 | Demanding Views
However, even the best technology on the planet can’t convert prospects to customers if the underlying lead nurturing strategy is suspect. Here are 7 tips for designing a lead nurturing strategy to maximize your conversion rate from a free trial program: 1. Know...
by Nigel Edelshain, CEO of Sales 2.0 | Aug 26, 2008 | Demanding Views
Like most sales teams we would have weekly sales meetings where the team and our sales manager met in a conference room and reviewed our sales pipeline and what needed to be done to move each opportunity forward. I did not like these meetings much at all because I...
by Andrew Gaffney | Aug 5, 2008 | Demanding Views
In addition to integrating with the company’s flagship webcasting solution, which will deliver more than 25,000 webcasts per year, ON24 plans to differentiate its virtual show through more robust reporting analytics and professional networking capabilities. Some...
