by James Hickey | Jul 8, 2025 | News Brief
CallMiner, a provider of artificial intelligence (AI)-powered conversation intelligence to improve customer experience (CX), has acquired VoCalls, a voice-first conversational AI and automation platform. The deal will result in CallMiner combining its conversation...
by James Hickey | Jul 8, 2025 | Blog
As the landscape of B2B marketing continues to transform in the latter part of the year, companies are taking a fresh look at their strategies, budgets, and top priorities to keep pace with changing customer expectations, new technology, and the growing need for...
by James Hickey | Jul 8, 2025 | News Brief
When it comes to B2B marketing content, David can still beat Goliath with well-crafted insights. That is one of the key takeaways from the 2025 Edelman-LinkedIn B2B Thought Leadership Impact Report, where 53% of B2B decision-makers respondent that a company’s thought...
by James Hickey | Jul 7, 2025 | News Brief
Agentic artificial intelligence (AI) decisioning platform Wunderkind recently released Build with Wunderkind— an API-first integration suite designed to meet brands and developers where they are. As more organizations seek to balance performance with platform control,...
by James Hickey | Jul 7, 2025 | Blog
As part of The 2025 #B2BMX Summer Camp, Josh Baez, Sr. Demand Gen Manager at NetLine will lead a Survivor-themed webinar focused field guide to staying in the funnel and winning the pipeline game for good. Hosted by B2BMX and Demand Gen Report, we are bringing friends...
by Steve Rietberg | Jul 3, 2025 | Demanding Views
In today’s fast-paced business world, boosting seller productivity is a top priority for organizations aiming to grow and succeed. A new strategy is making waves, focusing on using comparative analysis, prioritizing seller behaviors and adapting to changing...
by James Hickey | Jul 1, 2025 | News Brief
To support its continued investment in GTM-1 Omni, Landbase has raised $30 million in Series A funding. GTM-1 Omni is the company’s proprietary domain-specific artificial intelligence (AI) model seeking to accelerate go-to-market (GTM) faster, cheaper and better for...
by James Hickey | Jul 1, 2025 | News Brief
What is the best way to reach B2B buyers? For many, it is one that involves little or no human interaction. In a survey from Gartner, 61% of B2B buyers said that they prefer an overall rep-free buying experience. In fact, the survey of 632 B2B buyers found most buyers...
by James Hickey | Jun 30, 2025 | News Brief
Informa TechTarget and Salesloft are offering a new integration designed to help their customers build and accelerate pipeline, concentrating on efficiently identifying and effectively engaging prospects in an active buying journey. The new integration empowers...
by James Hickey | Jun 30, 2025 | News Brief
The use of artificial intelligence (AI) in having considerably impact at Salesforce, as CEO Marc Benioff said the company is accelerating its use in automating workloads. “AI is doing 30 to 50% of the work at Salesforce now” for engineering, coding and customer...
by Matt Hummel | Jun 27, 2025 | Demanding Views
Last week, Pipeline360’s Matt Hummel detailed the challenges the B2B industry is currently facing in an article titled Driving the Downturn— How B2B Marketers Can Navigate Economic Headwinds. This article offers a pathway to success during a tough economy. ...
by James Hickey | Jun 26, 2025 | Blog
The wait is over! The 2025 #B2BMX Summer Camp schedule is here — a week-long online experience that invites marketing and sales executives to enjoy the art, science, sport and friendly competition of their craft. And trust us, it’s worth the hype. Hosted by #B2BMX and...
