Demand Gen Report
AI Agents Boost Productivity Without Sacrificing Performance
Generative artificial intelligence (AI) tools are increasingly essential to marketers, and new research is shedding light on the extent to which AI agents add value to collaborative marketing efforts. A...
Latest Posts
Using Content & SEO Strategies To Turn Websites Into Lead Gen Machines
Effective SEO strategies hinge on a robust foundation of user-centric content — and when practitioners can create in-depth, informative pieces that address user needs, remove friction and demonstrate subject matter…
Blog August 27How To Adapt Ad Content To The Buyer’s Journey
As B2B marketers, we’re used to treating our buyers as some homogeneous buying committee, which means most of our personalization relies on surveying content based on personas or industries.
Demanding Views August 23Meet The AI Copilot That Serves As A ‘Purpose-Built’ GPT For Businesses
When it comes to AI adoption, 81% of sales teams are either experimenting with or have fully implemented the technology. While that implementation generally comes in the form of ChatGPT…
Blog August 21