Demand Gen Report

AI Agents Boost Productivity Without Sacrificing Performance

Generative artificial intelligence (AI) tools are increasingly essential to marketers, and new research is shedding light on the extent to which AI agents add value to collaborative marketing efforts. A...

AI agents and smart assistants automate tasks and support human intelligence. Enhance workflows, drive innovation in business, marketing, education, data analysis, and sales with AI powered tools.

Pricefx Unveils 125 Agents to Help B2B Businesses

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How AI is Reshaping ABM: Take the 2025 Survey

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Businesses marketing concept, The crowd flew towards a huge magnet similar to gravity.

Why Brand Gravity Beats Lead Chasing in Today’s B2B Market: A Q&A with Author Lisa Cole

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ValueSelling Launches AI Avatar Sales Coach

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Latest Posts

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Ranking B2B’s Top 3 Content Formats For Buyer Engagement

In the first five days of the 2024 Paris Olympics, viewership was already up 79% from the 2021 Tokyo games. That uptick of viewership is likely twofold: The games are…

Feature August 7

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Forrester’s Budget Planning Guides: Leaders Intend To Spend More In 2025

According to Forrester’s 2025 Budget Planning Guides, 91% of global tech decision makers and 87% of global marketing decision makers are planning for budget increases in the year ahead. Still, leaders are…

Industry News August 6

Not Your Grandparent’s President’s Club: The Next Generation Of Incentivization

Last year, 64% of workers felt obligated to participate in post-work functions, with more than half resorting to excuses to skip or leave the event early. Dubbed “the happy hour…

Demanding Views August 6