Demand Gen Report

3D Isometric Flat Vector Concept of Chatbot, AI, Artificial Intelligence.

Landbase Acqusition Offers Expansion into Inbound Marketing

Agentic artificial intelligence (AI) company Landbase has acquired Adauris, the startup creating custom intent signals through content generation, leveraged by B2B companies to identify, engage, and convert high-intent leads through...

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Zilliant’s Infusion Of AI Across The Pricing Lifecycle

Zilliant is designed to help businesses focus on pricing by managing the entire pricing lifecycle with its data science, cloud-native software. Recently, the company incorporated generative AI into the pricing…

Solution Spotlight July 24

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Embracing The Service Recovery Paradox: 3 B2B Marketing Lessons From The Crowdstrike Failure

There’s an interesting concept I stumbled across a few weeks ago: The service recovery paradox, which suggests that a customer who has a problem resolved satisfactorily may end up more…

Industry News July 24

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TrustRadius Launches Intent-Driven Leads Program

TrustRadius, a buyer intelligence platform for business technology, debuted its Intent-Driven Leads program, which is designed to harness the power of user reviews and downstream intent data to generate in-market…

Industry News July 23