Demand Gen Report

Clari, Salesloft to Merge

Clari and Salesloft, two revenue orchestration category leaders, have reached a definitive agreement to merge. Executives from the two companies said the new company will serve over 5,000 organizations globally across all...

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Zilliant’s Infusion Of AI Across The Pricing Lifecycle

Zilliant is designed to help businesses focus on pricing by managing the entire pricing lifecycle with its data science, cloud-native software. Recently, the company incorporated generative AI into the pricing…

Solution Spotlight July 24

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Embracing The Service Recovery Paradox: 3 B2B Marketing Lessons From The Crowdstrike Failure

There’s an interesting concept I stumbled across a few weeks ago: The service recovery paradox, which suggests that a customer who has a problem resolved satisfactorily may end up more…

Industry News July 24

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TrustRadius Launches Intent-Driven Leads Program

TrustRadius, a buyer intelligence platform for business technology, debuted its Intent-Driven Leads program, which is designed to harness the power of user reviews and downstream intent data to generate in-market…

Industry News July 23