Demand Gen Report

Successful B2b Marketing Team Strategizing Targeting and Lead Generation

How CallRail Empowered The Search Labs to Deliver Client Profits

When it comes to digital marketing, The Search Labs in an agency focused on helping local businesses in healthcare, legal, and service-based industries grow. However, they face a common challenge—...

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Explore the Wilds of B2B Marketing with Nadia Davis at B2BMX Summer Camp

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New AI-Powered Adaptive Identity Resolution Offered by Hightouch

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DemandScience Launches Digital Audiences for Multi-Channel Account- and Persona-Based Targeting

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Businesswoman accountant using a calculator, graphs, and charts to analyze market data, balance sheets,accounts,and net profits in order to plan new sales strategies.

2X Acquires Outbound Funnel to Expand Revenue Operations Capabilities

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The Blueprint For A Winning B2B GTM Strategy

In case you missed it, my co-host Klaudia Tirico and I kicked off season 10 of the “B2B Marketing Exchange Podcast” two weeks ago! This season, we’re bringing you a…

Blog June 26

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Empathize To Realign: Demandbase Experts Weigh In On Keys To Sales & Marketing Alignment

Despite repeated proclamations about the importance of interdepartmental alignment, sales and marketing still go together like oil and vinegar. With these misaligned teams continuously serving as organizations’ efficiency kryptonite, John…

Industry News June 25

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WPP & IBM Team Up For New Generative AI-Powered B2B Solution

WPP, a creative transformation company, and IBM, a provider of global hybrid cloud, AI and consulting services, launched a B2B solution powered by IBM’s AI and data platform watsonx. The…

Industry News June 21