by James Hickey | Jun 12, 2025 | Case Studies
Companies often expand their product lines— multiple times even— without staff support levels increasing. This results in “shadow” sales and proposal teams taking on additional responsibilities that results in workers becoming frustrated as they must develop their own...
by James Hickey | Jun 11, 2025 | Feature
A recent report by DecisionTelecom takes a deep dive into how SMS marketing is now a core part of marketing strategy, with artificial intelligence (AI) enhancing its impact. Based on insights from 546 marketing professionals, The State of SMS Marketing: Adoption, AI...
by James Hickey | Jun 10, 2025 | News Brief
Contentstack recently announced the addition of real-time audience insights, intelligent content recommendations, and omnichannel journey orchestration to Contentstack EDGE. As a fully-integrated adaptive digital experience platform (DXP) that combines content and...
by James Hickey | Jun 10, 2025 | News Brief
Invoca has signed an agreement to acquire Symbl.ai, an artificial intelligence (AI)-driven human intelligence platform. The deal brings Symbl.ai’s broad set of AI capabilities into the Invoca platform, empowering companies to drive revenue through a modern buying...
by James Hickey | Jun 10, 2025 | News Brief
With over 75% of HubSpot customers using ChatGPT, the company is now offering a new tool to make it easier for customers to apply research and analysis to their own customer data and context– and to put those business insights to work. HubSpot is the first CRM to...
by James Hickey | Jun 9, 2025 | Blog
Which content formats do you plan to invest more in through 2026? How would you describe your current ability to measure campaign attribution and influence? What best describes your current approach to brand building and demand generation? Those are just three of the...
by James Hickey | Jun 9, 2025 | News Brief
Mural’s 2025 Global Go-to-Market (GTM) Alignment Gap Index uncovered that GTM teams made up of sales, marketing, and research and development (R&D) departments are often working toward different goals as decision makers and individual contributors on those teams...
by Elisabeth Martin | Jun 6, 2025 | Demanding Views
Why it’s time to rethink ecommerce for the modern B2B customer Think about the last time you bought something online—maybe a pair of shoes, a new coffee maker or a replacement part for your home office. Chances are it took you just a few clicks to find the right...
by James Hickey | Jun 5, 2025 | News Brief
Apollo.io, a leading artificial intelligence (AI)-powered go-to-market sales platform, recently announced the appointments of Marcio Arnecke as Chief Marketing Officer (CMO) and Adam Carr as Chief Revenue Officer (CRO). These strategic hires mark a pivotal moment in...
by James Hickey | Jun 5, 2025 | News Brief
A survey of CMO’s by Gartner found marketing budgets for 2025 remain flat at 7.7% of overall company revenue compared to the year before. With budgets stagnant, CMOs are seeking productivity gains through artificial intelligence (AI) and data as 59% reported they have...
by Demand Gen Report Team | Jun 4, 2025 | Blog
DemandGenReport.com is pleased to announce the hiring of James Hickey as the new editor at the website owned and operated by Emerald, the nation’s leading tradeshow company. Vito Salvatore, Associate Publisher of Demand Gen Report and B2B Marketing Exchange, notes...
by Klaudia Tirico | Jun 4, 2025 | News Brief
As B2B buyer behavior continues to evolve rapidly, marketers are under pressure to rethink traditional engagement strategies and embrace a more data-driven, buyer-centric approach. In this Q&A excerpt from the recently released Rethinking Buyer Engagement in...
