by Matt Hummel | Jun 20, 2025 | Demanding Views
The world is in a strange place right now. Tariffs, layoffs and economic uncertainty are casting a lengthy shadow over the global economy. Projected annual global growth of 3.3% at the start of 2025 had fallen to 2.8% by April. That’s well below the 2000-2019 average,...
by James Hickey | Jun 19, 2025 | News Brief
Informa TechTarget has announced a strategic partnership and integration with Outreach, the workflow-first sales execution platform. The integration enables mutual customers to connect the dots between active buyer research and sales engagement so they can book more...
by James Hickey | Jun 18, 2025 | Feature
The power of incentive compensation extends far beyond traditional sales commissions. It is now a key driver of organizational growth as businesses adapt to new economic challenges and competitive landscapes. According to CaptivateIQ’s “2025 State of Incentive...
by James Hickey | Jun 17, 2025 | News Brief
Oktopost announced the acquisition of Milk Video, a video creation company focused on simplifying short-form video editing for marketers. The acquisition reinforces Oktopost’s commitment to helping B2B marketing leaders create more impactful content and drive real...
by Klaudia Tirico | Jun 17, 2025 | Blog
In today’s competitive B2B landscape, marketing teams face increasing pressure to deliver qualified leads and drive revenue despite limited resources. Account-based marketing (ABM) has emerged as the strategic solution, allowing organizations to focus their efforts on...
by James Hickey | Jun 17, 2025 | News Brief
An astounding 96% of B2B marketing leaders are revising their company’s strategies due to the current challenging economic environment, incorporation of artificial intelligence (AI) tools and a generational shift in the industry, according to a Harris Poll released...
by James Hickey | Jun 16, 2025 | News Brief
Revenue enablement company Mediafly has completed the announces the acquisition of Appinium. The deal adds the number one Salesforce-native learning management system to Mediafly’s product suite, consolidating marketing, sales, service and learning data in a single...
by James Hickey | Jun 16, 2025 | News Brief
Salesforce just announced the release of Marketing Cloud Next, an evolution of its leading marketing solution to end traditional ‘do-not-reply’ marketing. Powered by autonomous artificial intelligence (AI) agents that act as always-on collaborators built natively on...
by Andrea Duffy-Cabana, Senior Director of Paid Media | Jun 13, 2025 | Demanding Views
B2B marketers love search marketing and there’s a good reason. Search is a major part of most buying processes. It’s such a vital element of the buying process that it can actually be difficult for marketers to know how much of their search engine marketing (SEM)...
by James Hickey | Jun 12, 2025 | News Brief
Influencer marketing has made its way into the B2B playbook, transforming how brands build trust and connect with buyers. Brands are increasingly relying on creator-led content to leverage trust and credibility with buyers. As a result, B2B buyers are turning to...
by James Hickey | Jun 12, 2025 | News Brief
Does your marketing organization have performance quotas? Which tools and/or tactics are you planning to test and/or deploy in 2025? What are the priorities in terms of your demand generation goals? Those are just three of the questions being asked in our annual...
by James Hickey | Jun 12, 2025 | Case Studies
Companies often expand their product lines— multiple times even— without staff support levels increasing. This results in “shadow” sales and proposal teams taking on additional responsibilities that results in workers becoming frustrated as they must develop their own...
