by James Hickey | Jun 2, 2025 | News Brief
School may be out for summer, but that doesn’t mean the learning stops! In fact, we’d argue it’s the best time to explore new concepts, tactics and creative vehicles, especially when the chaos of the year settles during the warm summer months. #B2BMX and Demand Gen...
by James Hickey | Jun 2, 2025 | News Brief
A recent report from CaptivateIQ uncover key areas for improvement in how to use incentives to drive organizational growth. In its annual State of Incentive Compensation Management Report, based on a survey of more than 200 U.S.-based B2B incentive compensation...
by Lisa Cole, Chief Marketing Officer, 2X | May 30, 2025 | Demanding Views
For CMOs, finalizing the annual marketing budget is just the beginning. The real work lies in translating those numbers into impact. Great CMOs don’t just allocate funds— they turn budgeting into a strategic advantage. Done right, budgeting becomes a flexible...
by James Hickey | May 29, 2025 | Case Studies
For global technology leader Unisys, effectively targeting and engaging high-value prospects across its vast market became a challenge. With a limited sales team and an extensive list of potential accounts, the company with $2 billion in revenue needed to optimize its...
by James Hickey | May 28, 2025 | News Brief
The latest research from Oktopost’s reveals how employee advocacy and corporate social strategies are reshaping the landscape of B2B marketing, underscores the growing trend of marketers embracing authentic, employee-driven content and integrating strategic social...
by James Hickey | May 27, 2025 | Uncategorized
Expandi Limited and Kompass have entered an alliance aiming to redefine how businesses connect, market, and grow by leveraging cutting-edge technology and unparalleled data resources. The agreement covers multiple strategic areas that will deliver innovative solutions...
by James Hickey | May 27, 2025 | News Brief
HubSpot is set to expand access to one of their artificial intelligence (AI) agents: Breeze Customer Agent. Starting next month, it will be available to all Pro and Enterprise customers. With an eye on helping businesses scale with AI, the company has embedded it...
by James Hickey | May 25, 2025 | News Brief
During a long holidaqy weekend, there’s no better way to get back in the zone than exploring actionable strategies to elevate your lead generation efforts. Watching a webinar or two on modern B2B content techniques will not only recharge your creative energy but equip...
by Luke Tipping | May 23, 2025 | Demanding Views
As technology continues to evolve, the landscape of B2B buying is undergoing a significant transformation. With digital tools advancing rapidly, buyers increasingly have access to advanced capabilities, leveraging machine learning and artificial intelligence (AI),...
by James Hickey | May 22, 2025 | News Brief
ServiceNow and Xactly recently announced a collaboration to provide the sales industry enhanced visibility into Sales Performance Management by integrating with ServiceNow Sales and Order Management (SOM). This integration will empower ServiceNow customers to drive...
by James Hickey | May 21, 2025 | News Brief
Infolinks announced a direct integration with Infillion to give the company’s brand and agency clients immediate access to’ proprietary placements and inventory across 25,000+ premium direct publishers. A premium advertising marketplace known for curating...
by Klaudia Tirico | May 21, 2025 | Feature
B2B buyer engagement is entering a new era — one that caters to self-service research and defined by digital-first experiences, hyper-personalization, and data-driven decision-making. With B2B buyers being more informed and independent than ever, the traditional,...
