by Kelly Lindenau | Sep 29, 2022 | Industry News
JumpStory, an image and AI platform, released a series of “living photos” called JumpStories, which are images that contain a subtle motion that plays in a short, never-ending loop while the rest of the image remains still. The purpose of the “photos in disguise” is...
by Kelly Lindenau | Sep 27, 2022 | Case Studies
Walker & Dunlop is an organization that finances commercial real estate properties. The company’s SVP of marketing, Chris Zegal, is always focused on strengthening and expanding the company’s brand with an innovative approach to customer outreach,...
by Christina Cargulia | Sep 26, 2022 | Industry News
Bombora, an intent data provider, and Intentsify, an intelligence activation platform, partnered up to enhance go-to-market (GTM) strategies for B2B sales, marketing and customer success teams. Intentsify’s platform will take on Bombora’s Company...
by Christina Cargulia | Sep 26, 2022 | Solution Spotlight
Ceros is a no-code solution that empowers businesses to design and publish interactive digital experiences that drive engagement and sales. The Ceros Studio offers complete creative control for marketers and designers to create, collaborate and update content in...
by Kelly Lindenau | Sep 23, 2022 | Industry News
Anteriad, a full-funnel marketing solutions provider, partnered with TransUnion, a global information and insights company, to bring Anteriad’s audience data to the TruAudience Data Marketplace. The collaboration seeks to help B2B advertisers reach...
by Jon Lieberman, Demandbase | Sep 23, 2022 | Demanding Views
Fairly recently, I had a bone to pick with marketing. Specifically, B2B marketing. All around me, I watched as consumers began consuming content differently. They’d listen to a podcast on their commute, watch a YouTube video during their lunch break and stream...
by Christina Cargulia | Sep 22, 2022 | Industry News
Crunchbase, a prospecting platform, revealed a new integration with HubSpot, a CRM platform. The goal is to help users build and track their pipeline with a single, easy-to-use solution. This integration means HubSpot users can push leads found on Crunchbase directly...
by Christina Cargulia | Sep 22, 2022 | Industry News
Seismic, a sales enablement platform, partnered with Microsoft for its seller experience application, Viva Sales. Together, the companies aim to transform the future of sales and streamline daily workflows for the modern salesperson. In breaking down silos of...
by Christina Cargulia | Sep 21, 2022 | Industry News
6sense, a revenue intelligence platform, and Athena Alliance, a community platform for women, banded together to address boardroom diversity with women in marketing. The pair launched “The Empowered CMO Board Book” aimed at propelling female Chief Marketing...
by Christina Cargulia | Sep 21, 2022 | Industry News
Validity, a data quality and email marketing success solution, launched two free tools specifically for Salesforce users at Dreamforce 2022, an annual event that brings together the global Salesforce community. DeDuped is a duplicate assessment tool designed to...
by Kelly Lindenau | Sep 20, 2022 | Industry News
Ceros, a cloud-based interactive design platform, revealed that its Power of Creativity event will take place on Sept. 27 at 1 p.m. ET and is open for registration. The Power of Creativity is an annual event that shares insights into the company’s...
by Andrew Gaffney, Editorial Director | Sep 20, 2022 | Blog
The formula for rolling out and scaling an ABM program is far from an exact science. Companies wrestle with defining their ICP, building out their initial target lists, setting goals and many other key elements. But one somewhat surprising element of the formula we...
