by James Hickey | May 21, 2025 | News Brief
Infolinks announced a direct integration with Infillion to give the company’s brand and agency clients immediate access to’ proprietary placements and inventory across 25,000+ premium direct publishers. A premium advertising marketplace known for curating...
by Klaudia Tirico | May 21, 2025 | Feature
B2B buyer engagement is entering a new era — one that caters to self-service research and defined by digital-first experiences, hyper-personalization, and data-driven decision-making. With B2B buyers being more informed and independent than ever, the traditional,...
by James Hickey | May 20, 2025 | News Brief
A newly released Gartner survey found 73% of CSOs are prioritizing growth from existing customers for 2025. The findings were revealed during the Gartner CSO & Sales Leader Conference, taking place in Las Vegas May 21 and 22. Additionally, 57% of CSOs see account...
by James Hickey | May 20, 2025 | News Brief
Gong is partnering with Microsoft to integrate Gong’s industry-leading revenue artificial intelligence (AI) platform with Microsoft’s productivity applications and Microsoft 365 Copilot and agents ecosystem. The Gong Revenue AI Platform captures and contextualizes...
by James Hickey | May 19, 2025 | News Brief
Salesloft announced the expansion of its artificial intelligence (AI) capabilities with 15 new autonomous agents that reduce manual work and accelerate sales execution. The new agents are designed to act, not just analyze—they are context-aware, proactive, and built...
by Brian McKenna | May 16, 2025 | Demanding Views
Between Apple’s latest iOS updates and Google’s year-old spam policies, email marketing is facing serious headwinds — and no brand, big or small, is immune. From enterprise tech to consumer goods, we’ve seen brand after brand struggle to get under Gmail’s spam...
by James Hickey | May 15, 2025 | News Brief
Infolinks is collaborating with StackAdapt to enable advertisers to tap into Infolinks’ brand-safe, curated supply across more than 25,000 publishing partners. The partnership between Infolinks, the advertising marketplace known for curating high-performing and...
by James Hickey | May 15, 2025 | Case Studies
Rewards programs are not just a key strategy for customer retention, but acquisition as well. NABCO, a national electrical products supplier servicing distribution networks for both routine electrical maintenance and emergency needs, struggled with the limited...
by James Hickey | May 14, 2025 | Feature
The 2025 State of B2B Pipeline Growth Survey from Pipeline360 revealed how marketers are navigating the challenges and opportunities of pipeline growth in today’s business landscape. The survey found top-performing marketing teams excel in six key areas during a time...
by James Hickey | May 13, 2025 | News Brief
Engage is the latest offering from BombBomb, an enterprise-class platform designed to help sales pros cut through inbox noise with face-to-face video. By incorporating video into their sales strategy, pros can more effectively capture attention, nurture leads and...
by James Hickey | May 12, 2025 | News Brief
Companies over the last year and a half have developed “AI digital workers” to replace headcount to provide faster growth. But the reality is of underwhelming performance and flatlining pipelines. To help meet the promise of artificial intelligence (AI),...
by Josh Rosenheck, Community | May 9, 2025 | Demanding Views
Projections estimate the SMS marketing industry will reach $9.96 billion by 2030, which means brands, creators and public figures are doubling down on SMS as a powerful way to build meaningful relationships with their audiences. For years, brands have relied on SMS...
