Demand Gen Report

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AI Use in Marketing Increasing Despite Lack of Training

The adoption of artificial intelligence (AI) tools by marketing and sales professionals continues to grow but specific training for the duties they are performing continues to lag behind. New research from...

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TechTarget Reveals Latest Priority Engine Update

TechTarget, Inc., a provider of B2B technology purchase intent data and services, released the latest addition to its Priority Engine platform: Account Intent Feeds. The new solution is powered by…

Industry News April 10

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Clari Teams Up With Deloitte To Enhance Revenue Strategies

Clari, a revenue platform, formed a strategic alliance with Deloitte Digital to combine Clari’s Revenue Cadences and Deloitte Digital’s Sales Excellence practice to help improve revenue processes. The two companies will collaborate…

Industry News April 10

Madison Logic Names New CEO

Madison Logic, a global digital account-based marketing (ABM) platform, welcomed Keith Turco as its new CEO. Turco will assume the role on May 1, 2024, to lead the company’s next…

Industry News April 9