by David Greenberg, Conversica | May 20, 2022 | Demanding Views
We need to talk about the “conversation gap” impacting today’s marketing and sales funnels. The conversation gap is the gap between customer expectations for personalized, 1:1 interactions and your revenue teams’ ability to meet them at scale. If...
by Christina Cargulia | May 20, 2022 | Industry News
Bizzabo, the Event Experience OS, launched an upgraded onsite check-in solution that seeks to enhance data-driven experiences to power in-person and hybrid events. The new solution — powered by Klik’s technology (Bizzabo’s most recent acquisition) — is...
by Christina Cargulia | May 19, 2022 | Industry News
Madison Logic (ML), an ABM platform, announced a new LinkedIn integration to enable data-driven multichannel ABM activation and measurement. This integration is the latest release of ML’s Journey Acceleration platform and aims to increase account engagement and...
by Kelly Lindenau | May 18, 2022 | Industry News
Invoca, an AI-powered conversation intelligence platform, released Invoca for Multi-Location CX, a new conversation intelligence solution for multi-location and franchise brands that seeks to improve caller experiences and conversion rates across all business...
by Kelly Lindenau | May 18, 2022 | Case Studies
ServiceNow is a cloud computing platform designed to help companies manage digital workflows. The company’s goal was to have its field marketing managers be the last mile to ensure all teams were operating off the same data to initiate outreach at the right team...
by Christina Cargulia | May 18, 2022 | Industry News
Casted, an amplified marketing platform, released Casted Insights, a new firmographic data solution aimed to help empower marketing and revenue teams with account-level contact information and actionable engagement data across audio and video content. Casted...
by Christina Cargulia | May 16, 2022 | Solution Spotlight
Beaconstac is an online platform for creating and managing QR codes. Beaconstac’s primary solution, the QR Code Generator, is built for modern businesses, enabling users to create physical-digital experiences to collect first-party data and drive engagement....
by Christina Cargulia | May 13, 2022 | Industry News
ON24, a digital experience platform, announced its latest product innovations, which include new ways to deliver more engagement, first-party data and personalization and ABM capabilities. Now sales and marketing teams can target individual buyers at specific...
by Camela Thompson, CaliberMind | May 13, 2022 | Demanding Views
Many B2B businesses, particularly those in tech, are embracing the rise of revenue operations (RevOps). I waded through the operations trenches for 15 years and felt the impact of inadequate operations as a functional marketer and marketing leader — RevOps is a...
by Kelly Lindenau | May 11, 2022 | Industry News
Whether it’s a pop-up that young singles in your area are looking to meet or a banner highlighting the different solutions to a problem you recently researched, advertisements are everywhere. And as the online space becomes more muddled and crowded with them,...
by Kelly Lindenau & Klaudia Tirico | May 11, 2022 | Blog
At an event that features a high level of analysts and researchers, such as Forrester’s B2B Summit, these types of blog posts are difficult because almost every word spoken holds a profound takeaway from marketers. Though it wasn’t easy, the Demand Gen...
by Christina Cargulia | May 10, 2022 | Solution Spotlight
Mailgun by Sinch is an email delivery service company that enables its customers to send, receive and track emails. Mailgun launched its InboxReady by Sinch program, which empowers enterprise marketers to improve email deliverability and optimize campaign performance....
