by Kelly Lindenau | Apr 13, 2022 | Blog
Marketers are no longer using their mother’s intent data — as with most B2B staples, intent data has rapidly evolved and now has a range of uses that includes everything from proactively identifying in-market accounts to flagging churn signals in existing...
by Christina Cargulia | Apr 12, 2022 | Industry News
Cvent, a meetings, events and hospitality technology provider, released an App Marketplace, which aims to provide a centralized location for event planners and marketers to discover SaaS solutions and compatible technology partners that connect with Cvent, empowering...
by Kelly Lindenau | Apr 12, 2022 | Industry News
Avionos, a company that helps design and implement marketing and commerce solutions for B2B brands, released Sample Orders for Acquisitions and Retention (SOAR) to enable marketers to offer sample orders to new and existing customers. SOAR’s goal is to help...
by Christina Cargulia | Apr 12, 2022 | Industry News
RevenueBase, a B2B SaaS data solution for sales and marketing teams, raised $6 million in a seed funding round led by Bessemer Venture Partners with participation from 10 venture capital firms. The investors will work alongside Mark Feldman and Milenko Beslic,...
by Christina Cargulia | Apr 12, 2022 | Solution Spotlight
Terminus is an account-based engagement platform built to deliver more pipeline and revenue through multichannel ABM. The company launched its Connected Account Experiences platform to deliver first-party data that helps users improve engagement with target buyers and...
by Gil Barzilay, Anteriad | Apr 12, 2022 | Demanding Views
B2B marketers have turned an important corner in their ABM approach: With most prospects working from home, many practitioners are starting to incorporate more B2C-style strategies. The lesson the Covid-19 pandemic taught B2B marketers is that an “account” is actually...
by Kelly Lindenau | Apr 11, 2022 | Industry News
Sitecore, an end-to-end digital experience software provider, fully integrated the core products from its acquisitions of Boxever, Four51, Moosend and Reflektion into its digital experience platform (DXP). The new integrations seek to provide...
by Kelly Lindenau | Apr 11, 2022 | Industry News
Qualified, a pipeline generation platform for revenue teams that use Salesforce, launched the Pipeline Cloud, a new set of technologies and processes designed to help modern B2B companies generate cost-effective pipeline quicker. The Pipeline Cloud was created to...
by Kelly Lindenau | Apr 6, 2022 | Industry News
Full Circle Insights, a marketing performance measurement platform, revealed that its Digital Source Tracker (DST) product now connects digital marketing costs from Microsoft Advertising to clients’ customer relationship management (CRM) systems. The new...
by Kelly Lindenau | Apr 6, 2022 | Industry News
Bizzabo, an event experience operation system (OS), launched its Global Event Center of Excellence, a dedicated division created to help provide event expertise, education and resources to event managers. The Global Event Center of Excellence seeks to serve customers...
by Kelly Lindenau | Apr 6, 2022 | Blog
Welcome back to Demand Gen Report’s blog series, Buzzworthy B2B. We’ve spent the past month watching the latest news and hottest trends in the industry and curated the top research statistics, financial news, personnel changes and more to keep you in the...
by Terry Moffatt | Apr 6, 2022 | Industry News
The sweet spot for partner marketing is a smaller and faster moving target than ever before. As companies compete for the attention of better performing partners, they are striving to engage them with customized channel marketing programs. But to ensure that their...
