DGR TV: Heidi Melin, Eloqua

Published: October 15, 2012

Heidi Melin, CMO, Eloqua

Unveiling a new logo and tagline at Dreaforce, Eloqua’s CMO Heidi Melin shares insights the changes facing the modern marketer, including an early look at social enterprise marketing with Chatter inside Eloqua, which integrates Salesforce Chatter to bring social collaboration directly into Eloqua’s marketing automation solution.

Episode Notes:

B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series