DGR TV: Social CRM with John Clese, Avectra

Published: December 14, 2012

John Clese, Avectra

John Clese helps to define Social CRM and provides insights into how data enables non-profits attach behaviors and activity to traditional transactional metrics.

View: Part 1: Engaging Donors • Part 2: Social CRM • Part 3: Moves Management

Episode Notes:

B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series