COVID-19 Update
Subscribe

E-books

B2B Marketing Bliss: Combining Intent Data With Predictive Analytics To Enhance ABM Initiatives

Marketers who rely solely on intent data or predictive analytics are missing out on valuable insights that can help simplify their ability to build ABM programs that deliver more relevant marketing and more significant revenue impact. This report will provide insights into how programs combining both intent data and predictive analytics can: Make sales teams more efficient by identifying the…

The Future Of Work Is Now: New Research Shows The Benefits Of An Augmented Workforce

Are business leaders truly ready for the impact that AI will have on their business, their organization and their workforce? Will an augmented workforce — where people and solutions like Intelligent Virtual Assistants (IVAs) work harmoniously together — become our new reality? 472 CEOs, CIOs and Marketing executives were surveyed for their opinions and insights about this new hybrid approach…

Bridging The Sales And Marketing Divide

The relationship between sales and marketing, much like any other relationship, can be challenging. That said, it's undeniable that the partnership between sales and marketing is critical. It's one of the most important relationships for driving success within a company. Solutions based on AI technology can also contribute to bringing all these necessary elements together and make these relationships better.…

How To Use Surveys In Each Stage Of The Marketing Flywheel

Surveys can help you attract customers, get direct feedback on their exact needs, and even help turn them into ambassadors for your brand — giving you the ammo you need to power your entire marketing flywheel. This guide will teach you how to develop survey questions that will allow you to gain insights and help you cater to your customers…

Overcoming The Sales Capacity Challenge

Salespeople only have so many hours in a day to follow up with leads and convert prospects. But when the number of leads coming in far exceeds your team's ability to touch them, your organization loses out on sales-ready opportunities. This is known as the sales capacity challenge. Is your organization struggling to touch each and every lead? Check out…

Personalized Marketing Blueprint

Delivering hyper-personalized account experiences, regardless of channel or whether an inbound or outbound motion, enables B2B enterprises to engage customers in much deeper and more meaningful ways. Get the blueprint for personalized marketing and learn: Four pillars of the customer life cycle "bow tie;" Five key attributes of a marketing engagement play; How to get the timing of your engagement…

The Playbook For Developing 3D Buyer Profiles

Today’s tools and technologies are positioned to provide marketers with an endless supply of buyer data right at their fingertips. But, none of that data is as insightful as information delivered directly from the buyer themselves. Marketers must use a combination of demographic, behavioral and self- declared data to get a complete view of the buyer. This digital human-to-human connection…