Subscribe

E-books

The Webinar Playbook: Game-Changing Strategies From 10 Top B2B Marketers

According to research from InsideSales.com, 73% of marketing and sales leaders said webinars are the best way to generate quality leads. But as buyer preferences evolve, a traditional webinar model (think generic slideshows complemented by a single voice on audio) may not always cut through the noise and drive the high engagement it used to. To learn how marketers are…

The Tactile Marketing Automation Idea Book

The digital world is a crowded place. No one is going out of their way to hear what you have to say. You have to get in front of them in a memorable, engaging way. But how? A tactile marketing automation solution can help you drive results through the send of personalized, high-impact dimensional mail, directly from your marketing automation…

What’s Next In Modern Marketing?

10 Industry Experts Sound Off On The Trends, Tactics & Tech Revolutionizing The Future Of B2B In an era of constant change and disruption, B2B marketing teams must learn to adapt and grow at a quick pace. Traditional, cold marketing tactics simply won't cut through the noise anymore, especially as B2B buyers continue to be influenced by the personalized experiences…

How To Collect And Act On The Net Promoter Score

Collect customer feedback? That's a great start! Research shows that 83% of businesses who describe themselves as "successful" measure customer satisfaction. In fact, research published in the Harvard Business Review shows that the act of asking customers for their feedback makes them happier — and can increase their likelihood of shopping with a brand again. But if you're like many…

ABM Playbook: Tips And Tactics For Account Based Marketing Success

ABM. The acronym is bouncing off walls and whiteboards across the industry, as account-based marketing fever sweeps the nation. While everyone name drops it, if you start hunting for ABM tactics, you may come up short. If you're already on board, but you don't know how to get started, this playbook is for you. Here's what's inside: Seven questions to…

G2 Evaluates Emerging Marketing Account Intelligence Space

In need of marketing intelligence to exceed your revenue goals this year? G2 recently conducted research to determine the best possible solutions to meet Marketing Account Intelligence needs. Vendors were evaluated for customer satisfaction and market presence. These two categories are the foundation for the G2 Grid, which visually showcases the marketplace rankings based on benchmarks for both market trend…

6 Easy Steps To Kickstart A Killer CXM Program

"The customer is always right!" Right? Maybe not. But now that customers can interact with your business on multiple channels, and broadcast their opinions in an instant, "always" takes on a whole new meaning. Although tracking and responding to customer issues across touchpoints may seem daunting, the reality is you can easily and proactively delight customers with a solid customer…