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E-books

Metrics That Matter For BtoB Demand Gen

Being more data-driven has proven an elusive goal for many BtoB organizations. Unable to view and interpret complex sales and marketing data easily, many companies decided it was too complicated and instead use the limited reporting their CRM systems provide. Fortunately, new dashboard tools allow professionals to easily access data, and adjust campaigns in real time. In this E-book: Learn…

Change the conversation: Managing Social Media in terms of Budget & Performance

The conversation about social media has shifted from “Should we do it?” to “How can we manage it better?” New trends in marketing resource management are allowing superior analysis of social media campaigns, including a full view of product workflow, budget management, and performance tracking. In this E-book: · Learn how to change the conversation surrounding your social media with…

Getting Marketing Automation Right The First Time

5 Key Steps Companies Must Take At the Front-End of Deployment To Ensure Long-Term Success The following E-book highlights 5 key steps companies must take at the front-end of a system rollout in order to greatly increase their chances of long-term success. The primary goals for most marketing automation deployments are to increase efficiency and drive revenue. However, the unfortunate…

7 Ways Sales Professionals Drive Revenue With Social Selling

QUICK TIPS: This E-book also features 7 easy-to-share tips from Koka Sexton, one of the top thought leaders in the selling space and a new member of the LinkedIn Sales Solution marketing team. Much of the face- to-face networking that traditionally took place at events is now happening online, and introductions are happening via social connections. This new E-book from…

The New Formula for Generating High Quality Leads in 2011

Marketers Shifting Focus to Web-Based Formats for Higher Conversions Marketers are refining the media mix, selecting the most cost-effective forms of engagement to capture and nurture leads to meet new revenue demands. Download this E-book to learn how content-rich webinars, optimized web site landing pages, video, social media and other methods are proving to be cost efficient and valuable for…

Assessing the Impact of Dirty Data on Sales & Marketing Performance

Data hygiene issues have been the dirty little secret for organizations for years. However, once companies take the time to refresh their contact database, they payoffs are significant. To learn just how much dirty data is costing your organization, we encourage you to download a new E-book featuring exclusive new research which quantifies bad data's impact on sales & marketing…

Relationship Equity: Securing Scalable Client Relationship MGT Strat in Financial Services

As financial services advisors and investment brokers need more and better data on their clients and prospects, they are increasingly turning to relationship management tools to help run their businesses and manage new leads. Download this E-book to access best practice insights from thought leaders in the relationship management space, as well as real-world customer examples of how progressive financial…