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4 Things The Best Global Marketing Organizations Do Differently In Marketing Planning

Fresh Planning Strategies To Implement With Your Marketing Team As a marketer, we know you're constantly challenged with proving the ROI of your investment. That's no easy feat! A great way to start is by setting up an effective planning strategy and sticking to it. This e-Book highlights four marketing planning strategies top organizations do differently to bolster better business…

Five Ways Small Businesses Are Powering Growth with Marketing Automation

Business technology is a heavy investment, but is important to helping your company succeed! Don't believe us? These five companies would tell you otherwise...This E-book will highlight five case studies on how a marketing automation platform can help you do that, including how: Field Nation simplified their company workflow to increase sales productivity by 20%; Xcentric enhanced its content distribution…

Best Practices For Purchasing Net New Leads

2016 Buyer's Guide By acquiring a list of targeted net-new contacts, marketing can eliminate the guesswork involved with attracting qualified leads to their campaigns. But to ensure high-quality B2B contact data, you need to consider some best practices and recognize the red flags to avoid while engaging data providers. Fill out the form below to get the 2016 Buyer's Guide,…

The Real Impact Of Big Data In Modern Event Marketing

Marketers continue to rely heavily on events, and for good reason. Events are one of the top three sources for generating leads, according to Demand Gen Report's 2016 Demand Generation Benchmark Report. In fact, a higher percentage of marketers cited events as the best channel for leads in 2016 compared with last year, indicating that in-person interactions continue to provide…

The Marketing Automation Success Kit

Kickstart your marketing automation success with this five-step starter kit Marketing automation has many features and capabilities that can make a marketer's life easier. However, the task of implementing and maintaining a marketing automation system can sound rather daunting. Fear not! Here's a step-by-step guide to setting yourself up for marketing automation success. Preparing for implementation success; Streamlining lead management;…

The Complete Guide To Lead Nurturing

Today's B2B buyers don't want any distractions, meaning marketers have to have relevant and contextual content available for their prospects when and where they want it. Lead nurturing provides marketers an automated way to map out campaigns and provide prospective buyers with the content they need to make a purchase decision. Ready to kick your marketing up a notch with…

How To Profit From Account-Based Marketing

Too often B2B companies focus on leads instead of the accounts they are actually marketing, servicing and selling to. Account-based marketing (ABM) put the focus back where it should be. With the right strategy and technology, marketers can take advantage of all the benefits of ABM and see the real and repeatable gains in sales and ROI reported by others…