CXO Conversations: Jifflenow CMO On Why MQMs Are The New MQL

Published: February 11, 2021

Welcome back to Demand Gen Report’s CXO Conversations, a video interview series that provides our audience with insider access to C-suite executives from some of the top B2B brands, as well as the hottest companies in the martech community.

Our latest episode features Ravi Chalaka, CMO of Jifflenow, an event meetings software provider, who discusses the emergence of a new marketing metric: the marketing qualified meeting (MQM). Chalaka sits down with host Klaudia Tirico to chat about the importance of MQMs in today’s work-from-home world. With in-person events still on pause, product demos, customer briefings and general in-person meetings have all gone virtual. This has put a spotlight on leveraging MQMs to measure meeting and virtual event attendee engagements.

Watch this episode to learn:

  • The importance of MQMs and their benefits;
  • Where MQMs fit in the sales funnel; and
  • Best practices for integrating MQMs into current marketing initiatives.
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