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Study: B2B Marketers Low On Demand Gen Resources And Budget

A quarter of enterprise B2B marketers noted that limited resources were their biggest obstacle to meeting their demand gen goals, according to a new study from Annuitas. The demand gen consulting company said marketers also cited lack of budget (18%) and lack of a defined strategy (15%). In addition, more than half of these organizations (57%) have a dedicated demand generation team, but 61% say that this team is run by the corporate marketing or product marketing teams.

Blitzen Introduces Demand Gen Solution For Interactive Content

Blitzen is a demand generation solution that can help B2B marketers track prospective buyers and capture website visitors’ attention through personalized and interactive content. 

Features/Functionality

Key features of the solution include:

  • Interactive content such as forms, quizzes and surveys;
  • Personalized and relevant experiences for website visitors;
  • Drag-and-drop functionalities to build pop-over, slide-up and embedded lead generation forms; and
  • Analysis of ad and campaign traffic.

Targeted Users

Blitzen’s targeted users include B2B demand generation and marketing teams.

Compatibility

Blitzen integrates with CRMs such as Hubspot CRM, Salesforce, Pipedrive and Salesforce IQ. The solution also integrates with email automation platforms such as Mailchimp, and productivity apps such as Google Sheets, Trello and Slack.

Delivery/Pricing Models

Pricing starts at $25 per month.

Current Clients/Users 

Current clients include Shopify, BMW, Refrigiwear and Vidyard.

Competitive Positioning

Blitzen is a SaaS marketing solution that’s easy enough for SMBs to use, but powerful enough for B2B enterprises. It combines the benefits of interactive content, personalization and lead management into an out-of the-box demand generation solution.

Contact

25 Oak Street, Kitchener, ON
Phone: (519) 572-1816

 

Why Calling ‘Plays’ Could Become A Critical Talent For B2B Marketers

PlaysOnChalkboardWhen you hear B2B marketers talk amongst their peers or give presentations to an audience, terms like nurtures and campaigns are often the words they use to describe their initiatives to engage prospects.

That vernacular is starting to shift a bit, though. At a recent “ABM After Hours” event in NYC, hosted by Everstring, instead of discussing nurture streams or campaign themes, the two speakers were referencing “coordinated plays” to review recent programs.

  • Published in Blog
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