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Web Seminars

Integrating Social In The Lead-to-Revenue Process

When: Thursday, May 10, 2012 1:00 PM - 2:00 PM EDT - Register Today B2B marketers are still in the early stages of establishing how social media can impact actual business results. Many organizations struggle to connect the soft benefits of followers and mentions to the more strategic goals of leads and opportunities. However, leading demand gen professionals have realized that…

What The Hidden Sales Cycles Means For Content Marketing

New research breaking down the best-in-class marketing strategies leaders are taking to bridge the gap between marketing and sales. Speakers: Andrew Gaffney, Editor of DemandGen Report Julie Zadow, VP of Marketing, Aberdeen Group, a Harte-Hanks Company

How Lead Scoring Helps Drive Conversions

When: April 18, 2012 - 11:00 AM to 12:00 PM (PDT) - Register Today Join Andrew Gaffney, Editor, DemandGen Report and Atri Chatterjee, CMO Act-On Software as they present benchmark research that explains the positive impact lead scoring can have on conversion rates at all phases of the sales and marketing funnel. This webinar will illustrate the points with real-world…

Accelerate to Advanced and Optimized Lead Generation & Nurturing Practices

When: Thu, Mar 8, 2012 2:00 PM - 3:00 PM EST - Register Today Research shows that integrated, multi-touch B2B demand creation programs powered by high quality contact data and disciplined marketing approaches produce stronger revenue performance. But many marketers don’t feel that they’re at a stage of readiness to deploy these types of advanced programs, and those who are…

The Great Marketing Conversation

When: Tuesday, January 24 - 1:00 pm EST / 10:00 am PST - Register Today Many companies are struggling with the roles and uses of content marketing and inbound marketing. Join our panel of the top thought leaders in marketing as we discuss: How content and inbound marketing fit into your marketing mix How to build a business case to…

The Missing Link in Demand Generation: Marketing To People, Not Contacts

Wednesday, Jan 25, 2012 1:00 PM - 2:00 PM EST - Register Today Social media is changing how customers interact with enterprises and how they buy. Over 90% of C-level execs never or almost never respond to email blasts and cold-calls. But over 80% of them do engage when referred by a connection – whether through a friend, colleague, customer…