Wistia Launches New ‘Live’ Feature For Streamlined Webinar Creation

Published: March 20, 2023

Wistia is a complete video marketing platform designed to help teams create, host and analyze the impact of their videos in one place. Wistia’s mission is to help every business thrive with video, so the platform is packed with features like video player customization, built-in accessibility options, seamless integrations, industry-leading analytics, lead generation tools and more.

The Lowdown

Wistia Live is a new feature that aims to empower B2B marketers to easily create, host, market and analyze the impact of webinars and live events. With this new addition to the Wistia platform, marketers can transform single-use webinar content into a treasure trove of engaging, valuable video content for B2B audiences.

Back-Of-The-Box Details

Wistia Live includes several easy-to-use features designed to enable users to:

  • Produce engaging and frictionless webinars and live events that audiences will love from within the Wistia platform;
  • Host live events that are automatically recorded and hosted in Wistia, so users can seamlessly organize, edit and share newly created video content;
  • Collect new leads via event registration and embed the recordings on the website to keep leads coming; and
  • Keep track of webinar performance and on-demand video results, all from one place.

Who It’s For

Wistia Live is for B2B marketers who are looking to better engage with current and potential audiences, regardless of industry.

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What It Solves

Hosting webinars can be labor-intensive. It requires marketing teams to work across platforms to plan, schedule, host, record and edit content. Wistia Live empowers customers with a tool to create webinars and live videos with value beyond the day of the event.

What Makes It Special

Wistia Live is designed to create a streamlined process and enables videos to live on. The tool is available on new Advanced and Premium plans.


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