Meet The Millennials: How Marketers Can Effectively Connect With The New B2B Buyer
In 2019, Brian Fanzo's B2BMX keynote on Millennials was so popular that this year, the B2B Marketing Exchange…
Industry News February 28
Latest In: Millennials
#B2BMX Keynote: Brian Fanzo Shares How To Get Inside The Mind Of The Digitally Plugged Generation
Millennials may get a bad reputation — lazy, entitled, attached to their phones and responsible for killing the napkin…
Industry News March 1
Mastering The Millennial Mindset: Brian Fanzo Shares Sneak Peek Into His B2BMX Keynote
The B2B landscape is constantly changing, and today's buyers are more informed than ever, especially as new generations…
Blog February 20
Top Stories Of 2018: Personalization, Intent Data, Influencers & More Trending Topics For Marketers
It's been a whirlwind of a year for the B2B marketing world, as marketers took their strategies to…
Industry News December 28
Customer Experience In The Millennial Age
Since the introduction of SPIN selling in the early ‘80s, the world of B2B customer engagement has seen…
Demanding Views July 20
Rise Of Millennial Buyers Pushes Marketers To Reevaluate Traditional Tactics
Millennials have long been disparaged and dismissed as “lazy and self-centered.” But marketers can no longer afford to…
Industry News May 2
Study: 73% Of Millennials Are Involved In B2B Decision-Making
Known as the largest generation in the U.S. labor force, Millennials (defined as between ages 20 to 35)…
Industry News March 25
Resources
Events & Webinars
AI's Role In Accelerating Go-To-Market Strategy, with Lookout's Deb Wolf
September 11, 2024
