Gartner: AI Is Reshaping B2B Buying, but Human Sellers Still Close the Confidence Gap
Key Takeaways: Buyers increasingly use GenAI and digital channels for research, but 69% still prefer to validate AI-generated…
News Brief May 26
Latest In: sales reps
Scratchpad Sales Calendar Aims To Streamline Intelligence & Calendars Within Unified Workspaces
The Sales Calendar solution from workspace organization platform Scratchpad is designed to unify calendars, sales notes and Salesforce…
Solution Spotlight August 16
Mediafly Unveils New Sales Content Performance Tracking Tool
Mediafly, a sales enablement technology provider, has announced its Winter Product update, which includes a new Shadow Content…
Industry News December 16
B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog May 11
VanillaSoft Blends Data Management And Cadence Automation In Sales Engagement Platform
VanillaSoft's sales engagement platform aims to empower sales reps to respond to new leads faster, interact with leads…
Solution Spotlight December 3
New Research: 38% Of B2B Buyers Prefer Sales Reps To Individual Research
The role of the sales rep is not dead. In fact, nearly 70% of B2B buyers said they…
Industry News October 3
Customer Experience In The Millennial Age
Since the introduction of SPIN selling in the early ‘80s, the world of B2B customer engagement has seen…
Demanding Views July 20
Brainshark Releases Machine Analysis To Improve Sales Coaching Capabilities
Machine Analysis is an AI-powered engine from Brainshark that is designed to improve sales coaching by augmenting manager…
Solution Spotlight June 11
Drift Launches New One-To-One Sales Engagement Platform
Drift, a conversational marketing platform, has released Drift for Sales, a new platform designed to help sales representatives…
Industry News April 4
Brainshark Launches Integration Engine For Data-Driven Sales Enablement
Sales enablement solutions provider Brainshark has launched the Brainshark Integration Engine, a tool that the company said will…
Industry News October 5
Asking The Big Question: How Much Better Would Your Company Perform Without Obsolete Data?
New study: companies acknowledge negative impact of outdated BtoB data By Kathy Greenler Sexton, Vice President of Marketing,…
Industry News March 25
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
