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Content Marketing

Content marketing is continuously evolving as new channels, formats and strategies emerge. This section covers the formats and tactics for effectively engaging target audiences.

How Marketing Can Save The World With Humor, Authenticity & Inspiration

Seventy-one percent of B2B marketers rate their company’s overall content marketing success as zero to minimal, according to the Content Marketing Institute. The issue, however, isn’t about creating and publishing content, but rather creating the right content that authentically speaks to buyer needs and pain points. Leveraging inspiration from other…
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