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Revenue Strategies

B2B marketers need to make measurable and repeatable contributions to influence pipeline performance and help close business. This section highlights news, announcements and advancements in revenue performance management.

Women In Revenue Launches New TV Program

Women In Revenue (WIR), a non-profit organization created to empower women, launched WIR TV to tackle hard, hyper-relevant issues that impact today's women in sales, marketing, RevOps and customer success roles. WIR TV programming provides real-talk conversations with industry experts, influencers and everyday women to increase the visibility of women…

TaskHuman’s Sales Coaching Aims To Deliver Personalized Training Courses

TaskHuman is a 1:1 digital coaching platform that allows users to amplify their daily work with personalized guidance from live specialists over video calls. The company launched Sales Coaching, a new offering tailor-made for each member of the sales team designed to help drive more revenue and faster sales cycles…

RFPIO Partners With Seismic For Seamless Sales Enablement Integration

RFPIO, a response management platform, partnered with Seismic, a sales enablement platform, to help sales teams share customer-ready content between the two solutions through a streamlined user experience. The integration seeks to simplify tech stacks, remove silos between teams and processes and maintain single sources of truth rather than duplicate documentation.

Casted Insights Seeks To Enhance Audio & Video Content

Casted is a podcast and video marketing platform designed for B2B marketers. The company released Casted Insights, a solution aimed to help empower marketing and revenue teams with account-level contact information and actionable engagement data across audio and video content.
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