The 2026 Campaign Optimization Series (#COSeries) is set to kick off April 6 with two experts from Demandbase providing the information you need to take your campaign to the next level.
The New Campaign Optimization Playbook: AI, Personalization, CTV & Measurement Beyond the Click will feature Demandbase’s Hannah Jordan, Director of Digital Marketing, and Anthony Yee, Digital Marketing Specialist as they detail how to turn first-party data into personalized, cross-channel journeys with AI, CTV, and CFO-focused measurement.
In an era defined by signal loss and AI maturity, driving efficient B2B growth requires a new playbook. The traditional tools for targeting and measurement are breaking down. These factors are forcing marketers to find innovative ways to prove impact.
2026 #COSeries
Demand Gen Report’s 8th annual #COSeries directly addresses these challenges, offering pragmatic solutions for a landscape without third-party cookies, an environment in which Generative AI is a core operational tool, and a time when much of the buyer’s journey happens in “dark social” channels.
Insights from industry leaders will include exploring advanced measurement models that connect marketing activities to revenue, equipping you with the analytics to orchestrate a predictable pipeline and deliver results that resonate with the CFO.
Meet Hannah, Anthony
Jordan is Director of Digital & Web Marketing at Demandbase, where she leads the digital team responsible for driving brand awareness, pipeline growth, and retention across paid media, CTV, search, social, webinars, SEO, and CRO. Blending strategy with execution, she embeds account-based and journey-driven approaches across channels to deliver measurable revenue impact. Hannah focuses on turning cross-channel engagement into orchestrated growth for modern B2B organizations.
Yee is a Digital Marketing Specialist focused on performance driven growth and account-based strategy. He leads paid media execution across LinkedIn, Demandbase, and Meta, optimizing campaigns to drive measurable pipeline impact. Anthony also oversees website conversion initiatives through Qualified and partners closely with Sales to develop personalized 1:1 landing experiences and targeted advertising programs that accelerate account engagement and revenue progression.
NetLine, Docket Webinars
Insights from industry leaders this year will include exploring advanced measurement models that connect marketing activities to revenue, equipping you with the analytics to orchestrate a predictable pipeline and deliver results that resonate with the CFO. Webinars for 2026 include:
Shaping Demand Before the Shortlist: A 3-Part Framework for B2B Campaign Optimization in 2026. Learn how to shape demand before the shortlist! Join NetLine’s Josh Baez to discover a 3-part framework for B2B campaign success in 2026. Expand reach, build trust, and drive pipeline growth. Don’t miss this chance to influence early and convert with purpose!
From MQL to AQL: Rethinking Website Conversion When Intent Moves from Clicks to Conversations. Discover how to transform anonymous website engagement into real pipeline with Docket’s AQL framework. Learn from Lauren McHugh, Head of Marketing, Docket.Io, to replace outdated MQL models, optimize campaigns, and report revenue impact.
