Revenue Strategies

B2B marketers need to make measurable and repeatable contributions to influence pipeline performance and help close business. This section highlights news, announcements and advancements in revenue performance management.

Showpad Lands $70M In Series D Financing

Showpad, a sales enablement solution provider, raised $70 million in Series D funding. The round, which includes a combination of debt and equity financing, was led by Dawn Capital and Insight Partners. Hummingbird Ventures and Korelya Capital also participated, along with Silicon Valley Bank, which provided the debt financing.

B2B Brands Tap Customers To Drive People-Based, Referral Marketing

As B2B companies become more customer focused, unique opportunities are arising from the deep bonds developed between buyers and sellers. Tactics such as referral marketing have become more prevalent as buyer expectations change and B2B businesses look to their customer advocates to bolster new conversations.

Choose Your Own Adventure At #B2BSMX

Choose your own adventure stories are a wildly popular form of storytelling. From Netflix’s recent Black Mirror: Bandersnatch movie to Telltale Games’ The Walking Dead interactive video game series and the popular children’s book series from Bantam Books, choose your own adventure stories allow audiences to develop personalized stories based on their own decisions.
Subscribe to this RSS feed