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Revenue Strategies

B2B marketers need to make measurable and repeatable contributions to influence pipeline performance and help close business. This section highlights news, announcements and advancements in revenue performance management.

People.ai Integrates With Microsoft Sales Copilot

People.ai, an enterprise revenue intelligence provider, collaborated with Microsoft to integrate its AI-driven insights with Microsoft Sales Copilot to help sellers measure and visualize stakeholder engagement, generate persona specific emails and understand successful deal patterns based on similar opportunities.

How Perceptyx Transformed Its Revenue Engine & Increased ACV By 56%

At Perceptyx, business is personal. The employee listening and people analytics company leverages its unique blend of innovative technology, professional services and consulting to help drive powerful and repeatable results for its customers. With “market-leading” customer retention and NPS metrics, Perceptyx strives to be more than a partner to its customers;…

Salesloft Announces ‘Rhythm,’ A Global Revenue Workflow Platform

Salesloft, a sales engagement platform, launched Rhythm, an AI-powered revenue workflow platform. Powered by a proprietary, patent-pending AI engine called Conductor AI, Rhythm seeks to translate buyer behavior into prioritized action items for sales teams, with an explanation of why the action is important.
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