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Revenue Strategies

B2B marketers need to make measurable and repeatable contributions to influence pipeline performance and help close business. This section highlights news, announcements and advancements in revenue performance management.

G2 Crowd Acquires Siftery

G2 Crowd, a B2B software and services review platform, announced it has acquired Siftery, a platform designed to help businesses eliminate waste in software spend and discover new technology based on peer companies. Terms of the deal were not disclosed.
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