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Revenue Strategies

B2B marketers need to make measurable and repeatable contributions to influence pipeline performance and help close business. This section highlights news, announcements and advancements in revenue performance management.

Coho AI Secures $8.5M In Seed Funding

Coho AI, a product-led revenue platform, secured $8.5 million in a seed funding round led by Eight Roads, TechAviv and a group of angel investors. The company plans to use the capital to enhance the capabilities of its platform.

Women In Revenue Lands Grant From Tiger Global Impact Ventures

Women in Revenue (WIR), a non-profit organization, received a grant from Tiger Global Impact Ventures (TGIV), a global tech investment firm, to promote gender equity in sales and marketing roles. The grant comes from TGIV’s Gender Equity in Tech Fund (T-GET), a $50 million commitment designed to increase access, inclusion,…

Jotform Launches New Feature: ‘Jotform Teams’

Jotform, an online forms SaaS solution, released Jotform Teams, a shared workspace for forms and data. The platform seeks to enable users to create forms, tables, E-signatures, reports, approvals and apps within a shared workspace, so the assets are accessible to users with different roles and permissions.

Integrate Launches New Product Features To Enhance Account Insights

Integrate, a precision demand marketing (PDM) platform, revealed new product features designed to help provide greater insight into cross-channel campaign performance by account, automate target account lists from various sources and ensure more precision with budget spend against ABM campaigns. Partners With Zoom To Provide More Insights Into Sales Activity, an enterprise revenue intelligence platform, joined Zoom’s ISV Partner Program with a new partnership focusing on Zoom IQ for Sales, a conversational intelligence solution. The collaboration seeks to provide a holistic view of buyer roles and engagement levels across all digital touch points to help sellers grow pipeline, increase deal…
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