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Revenue Strategies

B2B marketers need to make measurable and repeatable contributions to influence pipeline performance and help close business. This section highlights news, announcements and advancements in revenue performance management.

TOPO CEO Spotlights CX, Brand Power, Data & People At Summit 2019

TOPO’s annual Summit brought hundreds of sales and marketing professionals to San Francisco’s Pier 27 for two days of learning around topics such as marketing ops and tech, sales development and effectiveness, as well as account-based marketing and sales ops and tech. TOPO analysts and practitioners from companies such as…

Zoom Prepares For IPO

Zoom, a video and web conferencing software provider, raised the prices of its shares ahead of its IPO listing on Thursday.
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