SMBs: 5 Tips To Get Started With Marketing Automation

SimonGrabowskiGetResponseWith the emergence of marketing automation software specifically designed for small businesses, the technology is finally scaling among SMBs. In fact, according to Gartner, 98% of all SMBs are looking at marketing automation for the first time. But, for these first-timers, the landscape of options and figuring out how to implement them can be overwhelming. So, it’s helpful to ask a simple question — what makes a successful marketing automation strategy?

Study: Only 10% Of Large Tech Company Sales Teams Are Inside Sales Reps

ZS Associates logoWhile 40% of large technology companies plan to increase their inside sales headcount by 2016, inside sales reps currently make up only 10% of these companies' sales teams. By comparison, inside sales reps make up 55% of the overall sales teams at small businesses and startups.

These are just a few of the findings of a recent study conducted by ZS Associates. The survey was conducted alongside Reality Works Group, an inside sales strategy and implementation consultancy.

Study: Marketing Automation Innovation Highest For Small And Enterprise Firms

Research pieceMarketing automation systems for very small and very large businesses have shown the greatest innovation in the past year, according to research released today by Raab Associates.

The January 2015 B2B Marketing Automation Vendor Selection Tool (VEST) added five vendors focused on serving very small companies, which form the industry’s largest pool of potential new users. However, vendors serving enterprise marketers have been the most aggressive towards extending their systems beyond traditional marketing automation to include display advertising and other new channels.

Ifbyphone Secures Additional $9M In Funding

Ifbyphone logoIfbyphone, a voice-based marketing automation solutions provider, announced that it has raised an additional $9 million from investors. The announcement brings the company’s total to more than $30 million in venture capital funding.

The funding will be used to help further lengthen its client-base. With 70% of mobile searchers calling a business directly from search results — according to a 2013 study by Google — voice-based marketing automation is still a requirement for many SMBs.

InsightSquared Upgrade Includes Best Practices Reports

InsightSquared Solution SpotlightInsightSquared, a Salesforce analytics software provider for small and mid-size companies, launched the latest version of its platform that introduces more than 300 best practices reports and feature improvements designed to drive effective sales performance management.

According to company officials, the updated application provides salespeople with reports that offer instant actionable insights to help grow sales performance and productivity.

More B2B Marketers Are Focusing On Lead Generation, Content Marketing image recently released a report, titled: Small Business Pulse: 2013 Lead Generation Insights, which surveyed more than 500 active pay-per-lead advertisers across all industries. The report found that these companies are turning to lead generation to engage buyers in small and medium-sized business sectors.

As many as 74% of B2B marketers participate in lead generation practices, and 50% plan on increasing their lead generation spending through the next year, the report revealed. But even with amplified interest, 76% of respondents do not use third-party services for lead nurturing and lead scoring purposes.

The 7 Marketing Habits Of Successful SMBs

By Atri Chatterjee, CMO, Act-On Software

Atri_ChatterjeeStanding out in a crowded marketplace, and effectively connecting with prospects across channels, is an overwhelming challenge for SMBs that serve the B2B market. That's why our team at Act-On recently commissioned a Forrester Consulting study designed to uncover the key tactics SMBs can deploy to market themselves successfully in spite of continuing economic uncertainty.

Interview With Eloqua CEO Joe Payne

Eloqua_CEOMarketing automation vendor Eloqua is coming off a busy few months. In August, the company issued its IPO; the stock, which went public at $11.50 a share, currently trades around $19. Last week, Eloqua followed up with its biggest user conference to date, including more than 1,500 customers and partners.

Demand Gen Report sat down with Eloqua CEO Joe Payne last Thursday for the following interview. We covered a lot of ground, including three topics that we'll share here today: Eloqua's take on mobile technology, the company's move towards industry-vertical solutions, and its approach to the SMB market.

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