Latest In: Marketing analytics

Unbounce Acquires LeadsRx

Unbounce Acquires LeadsRx

Conversion intelligence platform Unbounce acquired LeadsRx, a marketing analytics SaaS platform that aims to streamline marketing channel performance…

Industry News January 14
Plannuh Launches Marketing Plan Builder

Plannuh Launches Marketing Plan Builder

Plannuh, a cloud-based marketing leadership platform, launched its Marketing Plan Builder, a platform that uses best marketing practices…

Industry News August 25
Pattern89 API Analyzes Digital Marketing Data To Improve Ad Creativity & Performance

Pattern89 API Analyzes Digital Marketing Data To Improve Ad Creativity & Performance

The Pattern89 API tool from social media marketing platform Pattern89 is designed to provide users with lifetime analytics…

Solution Spotlight July 12
Get the latest B2B Marketing News & Trends delivered directly to your inbox!
Ipsos MMA Launches Multi-Touch Attribution Tool For Marketing Planners

Ipsos MMA Launches Multi-Touch Attribution Tool For Marketing Planners

Marketing Management Analytics (Ipsos MMA), a marketing analytics consulting firm, has released a 2.0 version of its Activate…

Industry News October 9
Source: Supermetrics

Supermetrics Launches HubSpot Connector To Enable Multi-Portal Analytics, Reporting

Supermetrics, a reporting automation tool for PPC, SEO, social and web analytics, has partnered with HubSpot to launch…

Industry News September 5
Black Pearl Mail Aims To Provide Centralized Solution For Email Signature Management & Analytics

Black Pearl Mail Aims To Provide Centralized Solution For Email Signature Management & Analytics

Black Pearl Mail is built to activate the intelligence of email to help companies use it more strategically. With…

Solution Spotlight August 12
How B2B Organizations Are Seeing The 360-Degree View Of The Customer Take Shape

How B2B Organizations Are Seeing The 360-Degree View Of The Customer Take Shape

Over 20 years ago, the elusive “360-degree view of the customer” was a value proposition in datasheets from…

Demanding Views March 18
Optimove Unveils Streams For Campaign Performance Testing Insights

Optimove Unveils Streams For Campaign Performance Testing Insights

Optimove Streams aims to help marketers run controlled tests on multiple campaigns to determine which strategies are the…

Solution Spotlight March 5
Skyword And TrackMaven Announce Merger To Create Comprehensive Content Marketing Platform

Skyword And TrackMaven Announce Merger To Create Comprehensive Content Marketing Platform

Skyword, a content marketing platform, announced plans to merge with TrackMaven, a marketing insights company. Terms of the…

Industry News October 24
Bad Data-Driven Marketing? Fix Your Layer Cake

Bad Data-Driven Marketing? Fix Your Layer Cake

Most marketers feel pressure to focus on data. But without a real strategy, they wind up staring at…

Demanding Views October 19
Vanity Metrics: How To Avoid Lipstick On A Pig

Vanity Metrics: How To Avoid Lipstick On A Pig

Whenever I see a pretty pie graph, scatter plot or radar chart, I immediately think, does this pretty…

Demanding Views September 17
3 Ways SMEs Can Keep Up With The Rapid Sophistication Of Marketing Analytics

3 Ways SMEs Can Keep Up With The Rapid Sophistication Of Marketing Analytics

Big Data analytics is a field that is advancing by the hour. In marketing, these insights have become…

Demanding Views August 17
.
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series