Demand Gen Report

Marketing Analytics

This section highlights tools, functionality and solutions that empower marketers to take a metrics-based approach to campaign management. As analytics become a more significant part of the revenue conversation, emerging measurement tools are a rapidly growing priority for B2B marketers.



DataSift Launches Social Analytics Classification Tool Print E-mail
Tuesday, 09 December 2014 09:56

Datasift logoDataSift, a social data technology provider, announced the launch of VEDO FOCUS, which groups real-time social media data into categories based on a taxonomy of a half a million topics.

FOCUS is also positioned to help B2B companies curate, collect and categorize the social data about an industry or interest to create a topic-based stream of data for analysis.

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IBM Launches Language-Based Analytics In Beta Print E-mail
Friday, 05 December 2014 09:51

ibm-logoIBM announced that Watson Analytics, the company’s language-based service that offers predictive and visual analytics tools, is available now in beta.

A marketing or sales rep can use familiar business terms to source, cleanse and refine data, discover insights, predict outcomes, visualize results, and generate reports.

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Vidyard Integrates With Act-On To Offer Video Engagement Tracking Print E-mail
Thursday, 04 December 2014 10:18

vidyard-act-on logosVidyard announced that it has integrated with the Act-On marketing automation platform. The integration is designed to give Act-On users the ability to track viewer activity on video content hosted through Vidyard.

The integration intends to enable marketers use video engagement data to boost qualified leads and help the leads through their buyer’s journey. Users can track which videos each contact has watched and how long they remained engaged. The data goes directly into contact records within Act-On, making insights available for marketers.

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Versium Launches Datafinder To Offer Predictive Data Technology To SMBs Print E-mail
Friday, 31 October 2014 08:46

datafinder logoVersium, a data technology and predictive analytics solutions provider, announced the launch of Datafinder, a self-service web site designed to provide data and data technology to small and mid-sized businesses. The web site uses Versium’s LifeData predictive analytics engine to help users understand buyer behavior based off certain characteristics — intending to enhance marketing effectiveness.

The website also allows users to append email addresses to update and enhance the data on prospective buyers. Users can also append their prospect’s demographic information and behavioral data.

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Twitter Partners With IBM To Blend Social Data With Cloud-Based Services Print E-mail
Thursday, 30 October 2014 09:18

IBM-Twitter logosTwitter and IBM announced a partnership that is intended to combine Twitter data and IBM’s cloud-based analytics, customer engagement platforms and consulting services.

"IBM brings a unique combination of cloud-based analytics solutions and a global services team that can help companies utilize this truly unique data," said Chris Moody, VP of Twitter Data Strategy.

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NetProspex Unveils Deeper Integration With Marketing Automation Platforms Print E-mail
Friday, 17 October 2014 08:30

netprospex logoNetProspex announced enhancements to its Workbench data services platform, including deeper integrations with Eloqua, Marketo, NetSuite and Salesforce.com.

The release is positioned to expand the scope of the platform, providing marketers with deeper analytics and insights into the health and productivity of their marketing databases. In addition, the enhanced platform is designed to support trigger-based audience acquisition based on ideal target profiles.

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Radius Releases Insights To Help Data-Driven Marketing Campaigns Print E-mail
Thursday, 16 October 2014 13:40

RadiusRadius, a marketing intelligence company, announced the commercial release of Radius Insights. This software is tightly integrated with Salesforce and is designed to provide companies a better understanding of existing customers, identify top performing segments in its Salesforce systems and deploy relevant marketing campaigns. The launch follows successful pilots in the financial services and local services industries.

“With data, more is always better. The trick is making sense of all that information so you can see who is truly your best customer,” said Darian Shirazi, Radius founder and CEO. “With Radius Insights, we’ve productized scientific approaches. The ‘aha’ moment comes when our customers realize they can easily now answer two very important questions — who are their best customers and how many more just like them exist.”

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Salesforce Unveils Analytics Cloud At Dreamforce Print E-mail
Tuesday, 14 October 2014 09:09

SalesforceSalesforce announced the launch of Wave, an analytics cloud positioned to offer users a simple way to analyze their data, gain insights and make better marketing and sales decisions. Unveiled at Dreamforce, Wave is the sixth cloud added to the Salesforce Customer Success Platform.

The analytics cloud is expected to be available October 20, 2014 in English, with additional language support planned going forward.

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Conductor Launches New Features For Web Presence Platform Print E-mail
Thursday, 09 October 2014 08:21

C3-2014 logoConductor, a web presence management provider, announced the latest upgrades for Searchlight, the company’s web presence management platform, at its annual C3 Conference in New York City. The new features — Content Mapping, Location and Device Reporting and YouTube Reporting — are designed to provide a more holistic view of content campaigns and help users understand their overall brand presence.

“Name-brand companies are still missing from organic search, and are taking the easy way out with paid advertising,” said Seth Besmertnik, CEO at Conductor, during his opening keynote session at the C3 Conference. “This should be motivation for other companies to revolutionize the way they engage their target audience with the right messaging.”

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