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Xactly Design Available with Two New Solutions
Xactly has announced the general availability release of Xactly Design, an industry-first product for incentive plan design, and…
News Brief April 29
How Adobe is Modernizing B2B Content Operations
B2B content demands are skyrocketing, but most teams are stuck in outdated models that slow them down, perpetuate…
News Brief April 29
Demandbase Unveils Marketplace and Developer Portal
Demandbase has made available its Marketplace and Developer Portal, a hub for integrations and partners built to simplify…
News Brief April 28
Why Localized Strategies Are So Much More Than Translations
“Should we translate our ads?” Working at a global B2B marketing agency, this is a common question, particularly…
Demanding Views April 25
Gong Launches News AI Agents to Deliver Revenue Impact
Business leaders are under pressure to deliver value with artificial intelligence (AI) agents, but are struggling to operationalize…
News Brief April 24
Why Email Newsletters Are a B2B Marketing Game-Changer
In a social media landscape dominated by algorithm changes, email newsletters have emerged as valuable relationship builders. The…
Feature April 23
How Advanced B2B Teams Break Through Departmental Silos & Use AI, Hyper-Personalization to Drive Results
In today’s competitive B2B landscape, marketing teams face increasing pressure to deliver qualified leads and drive revenue despite…
Feature April 22
Goldcast Launches Recording Studio for B2B Content Teams
Goldcast, the AI-powered B2B video content platform, is now offering Goldcast Recording Studio, empowering B2B marketers to create…
News Brief April 21
Demand Gen Report’s 2025 Campaign Optimization Webinar Series Kicks Off Today
Today is the day as our Master Campaign Optimization begins with three webinars from leaders in the B2B…
News Brief April 21
AI’s Role in Optimizing the Marketing Funnel
The traditional marketing funnel, which guides customers from awareness to advocacy, has long relied on a mix of…
Demanding Views April 18
How Advanced B2B Teams Break Through Departmental Silos & Use AI, Hyper-Personalization to Drive Results
In today’s competitive B2B landscape, marketing teams face increasing pressure to deliver qualified leads and drive revenue despite…
April 17
Madison Logic Bolsters Product Portfolio with ABM Audio Advertising
Madison Logic, a leading global digital Account-Based Marketing (ABM) activation platform, announced the launch of ABM Audio Advertising…
News Brief April 17
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
