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HubSpot Launches First CRM Connector for Anthropic’s Claude
Artificial intelligence (AI) tools are being used by go-to-market teams to move faster— but without customer context, those…
News Brief August 26
AI Use in Marketing Increasing Despite Lack of Training
The adoption of artificial intelligence (AI) tools by marketing and sales professionals continues to grow but specific training…
News Brief August 26
Clari, Salesloft to Merge
Clari and Salesloft, two revenue orchestration category leaders, have reached a definitive agreement to merge. Executives from the two companies…
News Brief August 25
AI Meets ABM: The Marketer’s Playbook for Smarter, Faster Growth
Artificial intelligence is no longer just a buzzword— it’s a game-changer for B2B marketers looking to scale smarter…
Blog August 25
Tomorrow’s Winning Sales Leaders Know How to Manage AI
The world of sales is dramatically changing, with demand for greater speed and immediate decision-making rendering traditional approaches…
Demanding Views August 22
Shape the Future of ABM: Participate in the 2025 Survey
Account-based marketing (ABM) once operated like a skilled craftsman’s workshop. Marketers carefully selected their tools, meticulously researched each…
Blog August 21
AI Meets ABM: The Marketer’s Playbook for Smarter, Faster Growth
AI is no longer just a buzzword — it’s a game-changer for B2B marketers looking to scale smarter…
August 21
Maserati Transforms Customer Engagement with Virtual Showrooms
The automotive industry has long operated on the principle that customers need to “kick the tires” before making…
Case Studies August 21
B2BMX is Coming to Advertising Week New York 2025
This October, we’re bringing the energy, innovation and insight of B2BMX to Advertising Week New York 2025— and…
Blog August 20
HG Insights Acquires MadKudu, Launches Revenue Growth Agentic Ecosystem
HG Insights is expanding its offerings, due in part to a recent acquisition. The California-based company has launched…
News Brief August 19
While B2B Content Volume Grows, Budgets Barely Budge as AI Adoption Rises
The use of artificial intelligence (AI) is filling the gap of the increasing need of B2B content without…
News Brief August 19
Landbase Acqusition Offers Expansion into Inbound Marketing
Agentic artificial intelligence (AI) company Landbase has acquired Adauris, the startup creating custom intent signals through content generation,…
News Brief August 18
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
