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Topics

Demand Gen Report examines the technologies and trends that impact every member of the marketing team. Demand generation, content marketing and marketing analytics are among the 13 topic areas that we cover regularly throughout the year.

CATEGORIES:

Account-Based Marketing

This section covers the latest tools, trends and strategies B2B marketers are leveraging to focus marketing and sales efforts on high-value accounts and increase closed deals.

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Content Mapping

Many marketers struggle with providing the right piece of content — at the right time — to their prospects. This section covers tools and strategies for content marketers that help fill the gaps throughout their content marketing campaigns.

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Content Marketing

Content marketing is continuously evolving as new channels, formats and strategies emerge. This section covers the formats and tactics for effectively engaging target audiences.

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Content Strategies

Relevant, targeted content is critical to engage prospects. This section highlights various messaging tactics throughout the buying cycle.

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Data Management

Marketers are expanding their use of Big Data, and they’re just beginning to tap its power. This section covers the tools, trends and strategies for maintaining clean and accurate databases to enhance targeting capabilities.

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Demand Generation

Demand generation encompasses the process of identifying, approaching and engaging prospects. This section highlights how B2B companies are leveraging inbound and outbound marketing tools and strategies to accelerate the buying cycle.

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Interactive Marketing Strategies

This section covers the methods and strategies B2B marketers are using to start a dialogue with prospective buyers through their marketing initiatives.

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Lead Nurturing

Prospects go through multiple touch-points before becoming buyers. This section covers the latest tools, trends and strategies B2B marketers are using to effectively nurture leads through the sales funnel.

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Lead Scoring

Identifying leads that are most likely to convert is key to a productive sales and marketing relationship. This section highlights strategies for accurately scoring leads as they enter the buying cycle, as well as the latest the tools to predict which leads are most likely to close.

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Marketing Analytics

B2B marketers have become more data-driven as they strive to track marketing’s performance. This section highlights tools, functionality and solutions for gathering intelligence about the buyer’s journey and applying that knowledge to marketing campaigns.

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Marketing Operations

As data-driven marketing becomes a focus for more B2B companies, the role of marketing operations is out front. This section takes a look at the role of marketing operations in developing best practices that focus on metrics dashboards, resource/asset management and other marketing automation tools

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Persona Development

Personas are an increasingly valuable tool for developing highly targeted content that resonates with buyers. This section highlights the latest tools, trends and strategies B2B marketers are leveraging to help build accurate buyer personas.

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Predictive Marketing

This section highlights how B2B marketers are leveraging insights and data to more accurately predict where there next customer will be, as well as using that insight to further enhance marketing and sales initiatives throughout the customer lifecycle.

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Revenue Strategies

B2B marketers need to make measurable and repeatable contributions to influence pipeline performance and help close business. This section highlights news, announcements and advancements in revenue performance management.

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Sales Enablement

Marketers today are tasked with shepherding leads through all stages of the funnel, and that means developing strategies to help salespeople have more productive conversations with buyers. This section spotlights tools for increasing sales productivity.

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Social & Mobile

As B2B marketers closely measure the ROI of social media marketing, this section highlights trends in the use of social and mobile to interact with prospects and buyers on social networks and through smartphones and tablets.

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