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Content Strategies

Relevant, targeted content is critical to engage prospects. This section highlights various messaging tactics throughout the buying cycle.

5 Industry Experts Sound Off On B2B Content Challenges

Even though the content marketing landscape has evolved into a pivotal part of many B2B marketing strategies, there are still hurdles to overcome before the content can thrive. This infographic from Kapost shares insight into B2B challenges from five content marketing thought leaders, including Ann Handley, Michael Brenner and Ardath…

B2B Buyer Consumption Habits Differ From Marketer Expectations, Says Study

A stark contrast exists between attention earned from content consumed and attention demanded by B2B marketers, according to research published by LookBookHQ. Engagement time with infographics — considered a short-form content asset to marketers — is 2 times longer than the engagement time with white papers. Blog post engagement time…

15 Stats About Blogging And Content Marketing

Blogging is one of the many content marketing initiatives that can have a positive impact on a B2B business. Research shows that B2B companies that blog see 67% more leads per month than those that don’t. This infographic from Inbound Systems shares stats validating the positive impact blogging can have…

4 Tips To Better Holiday Messaging And Campaigns

The holiday season is the time of the year when B2B marketers must ignore their product-centric habits when engaging with prospective customers. As the last few vacation days are being scheduled and teams hunker down to meet year-end goals, it’s going to be much harder to draw their attention. However, there ismuch B2B marketers can learn from some of the core holiday traditions.
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