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Content Strategies

Relevant, targeted content is critical to engage prospects. This section highlights various messaging tactics throughout the buying cycle.

Why Is It So Hard To Create Personal Content?

I ask myself the above question far too often — and I go through A LOT of content while researching new story topics or potential news to share with all our loyal subscribers. Nothing upsets me more than coming across a “5 Innovative Ways To Boost Your Demand Gen Efforts” type E-book, in which these five “innovative” ways are blatantly specific features within the author’s main product offering.

Q&A: Making The Move To A Buyer-Centric Content Strategy

There is a shift taking place among B2B marketers, moving from simply driving leads to developing deeper dialogs with key decision makers. And marketers are also quickly realizing that true “dialog” can now be built with a product pitch. To create real conversations with buying groups, marketers are focusing much more on the unique needs and pain points of different stakeholders.

ON24 Introduces Prospect Engagement Profile

Webinar marketing platform ON24 launched its Prospect Engagement Profile, which is designed to translate webinar engagement into intelligence. This is intended to help marketers better understand a customer’s buying intent and deliver that knowledge to their sales counterparts.
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