Marketing Analytics

B2B marketers have become more data-driven as they strive to track marketing’s performance. This section highlights tools, functionality and solutions for gathering intelligence about the buyer’s journey and applying that knowledge to marketing campaigns.

Study: Data Challenges Main Concern For Connecting Cross-Channel Measurement

While marketing leaders look to evolve their customer journeys to enhance the customer experience, new research from Salesforce shows that data continues to be a struggle for companies to meet their goals. Sixty-seven percent of marketing leaders say creating a connected customer journey across all touchpoints and channels is critical…

Demandbase Closes $65M In Funding To Fuel AI, Machine-Learning Growth

Demandbase, a leading account-based marketing (ABM) platform vendor, announced that it has closed $65 million in funding to fuel growth in its artificial intelligence and machine-learning technology. The round of funding was led by existing investor Sageview Capital, along with new investor Silver Lake Waterman.

Oceanos Partners With ReachForce To Add Contact Enrichment

Oceanos, a data management solutions provider, announced it has partnered with ReachForce, a marketing data quality automation solutions provider. The partnership will add Oceanos’ contact enrichment capabilities to ReachForce’s SmartForms and Continuous DataManager solutions.
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