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Marketing Analytics

B2B marketers have become more data-driven as they strive to track marketing’s performance. This section highlights tools, functionality and solutions for gathering intelligence about the buyer’s journey and applying that knowledge to marketing campaigns.

Node Raises $16 Million To Grow AI-Driven Acquisition Offering

Node, an AI technology company, announced it has raised roughly $16 million in financing, including a funding round led by Avalon Ventures with participation from Mark Cuban, NEA and Canaan Partners. The company stated that the funding will be used to accelerate product development.

Autopilot Debuts Insights Solution For Performance Tracking

Insights from Autopilot is designed to enable marketers to visualize and track the performance of their customer journeys against a goal, much like a fitness tracking app. Users are positioned to track the winning channels, metrics and messages needed to convert more revenue and optimize for a better customer experience.…
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