by James Hickey | Aug 26, 2025 | News Brief
The adoption of artificial intelligence (AI) tools by marketing and sales professionals continues to grow but specific training for the duties they are performing continues to lag behind. New research from General Assembly found 68% of sales and marketing...
by James Hickey | Aug 25, 2025 | News Brief
Clari and Salesloft, two revenue orchestration category leaders, have reached a definitive agreement to merge. Executives from the two companies said the new company will serve over 5,000 organizations globally across all industries – bringing $10 trillion in annual...
by James Hickey | Aug 25, 2025 | Blog
Artificial intelligence is no longer just a buzzword— it’s a game-changer for B2B marketers looking to scale smarter and grow faster. This playbook from Demandbase and Demand Gen Report, “AI Meets ABM: The Marketers Playbook for Smarter, Faster Growth,” cuts through...
by Ibrahim Hasanov | Aug 22, 2025 | Demanding Views
The world of sales is dramatically changing, with demand for greater speed and immediate decision-making rendering traditional approaches obsolete. Traditional sales and marketing methods lead to a shocking $2 trillion in wasted costs and lost revenue potential,...
by James Hickey | Aug 21, 2025 | Blog
Account-based marketing (ABM) once operated like a skilled craftsman’s workshop. Marketers carefully selected their tools, meticulously researched each target account, and hand-crafted personalized campaigns one by one. Artificial intelligence (AI) is changing...
by James Hickey | Aug 21, 2025 | Case Studies
The automotive industry has long operated on the principle that customers need to “kick the tires” before making a purchase. But what happens when the showroom door becomes a barrier rather than a gateway? Maserati Ascot discovered that some potential...
by James Hickey | Aug 20, 2025 | Blog
This October, we’re bringing the energy, innovation and insight of B2BMX to Advertising Week New York 2025— and you’re invited to be a part of it. B2BMX will anchor a dedicated pavilion inside AWNewYork 2025, showcasing leading B2B solution providers across demand...
by James Hickey | Aug 19, 2025 | News Brief
HG Insights is expanding its offerings, due in part to a recent acquisition. The California-based company has launched its Revenue Growth Agentic Ecosystem, an artificial intelligence (AI)-driven GTM solution that combines unified data intelligence with real-time...
by James Hickey | Aug 19, 2025 | News Brief
The use of artificial intelligence (AI) is filling the gap of the increasing need of B2B content without a corresponding increase in budget, according to a recent report from 10Fold. The AI-First, Buyer-Ready: the New Era of B2B Content Marketing report, found that...
by James Hickey | Aug 18, 2025 | News Brief
Agentic artificial intelligence (AI) company Landbase has acquired Adauris, the startup creating custom intent signals through content generation, leveraged by B2B companies to identify, engage, and convert high-intent leads through distributed content. The...
by James Hickey | Aug 18, 2025 | Feature
“What did you learn at camp this year?” When we were kids, that would be the first question from our parents when we got picked up or came home from camp. And know we do it as adults. Looking back on our B2BMX 2025 Summer Camp, these are takeaways from five of the...
by James Pintsak | Aug 15, 2025 | Demanding Views
Here’s how to transform these common marketing mistakes into actionable momentum and strategic wins For marketing leaders, the start of a new fiscal period often brings a mix of urgency and uncertainty— it’s a bit like stepping onto a moving treadmill. Whether your...
