by Audrey Goodson Kingo | Aug 3, 2016 | Industry News
As the buying journey becomes increasingly complex, B2B companies need to engage with prospects at all stages of the funnel. Many are doing so by investing in data analysis, creating compelling content, investing in predictive and ABM technology, and enabling their...
by Audrey Goodson Kingo | Aug 2, 2016 | Blog
Coca-Cola recently hit a marketing home run when pop artist Selena Gomez posted a picture of herself on Instagram holding the company’s iconic glass bottle. The photo became the most-liked of all time on the social media site, earning a whopping 5.1 million...
by Audrey Goodson Kingo | Jul 21, 2016 | Industry News
Customer experience management platform Sitecore announced the winners of its annual Experience Awards, and management consulting firm Accenture was named Site of the Year for 2015. The Experience Awards honor Sitecore customers and their partners who demonstrate how...
by Audrey Goodson Kingo | Jul 15, 2016 | Demanding Views
Every action someone takes online creates valuable data. Each website interaction, purchase, survey question answered and online engagement helps marketers learn more about their target audience and customer. This collection of data provides marketers with the ability...
by Audrey Goodson Kingo | Jul 14, 2016 | Industry News
Tapad, a cross-device marketing technology firm, announced a partnership with marketing attribution provider Conversion Logic. The integration is designed to provide marketers with comprehensive customer insights by combining Tapad’s cross-screen data and...
