by Audrey Goodson Kingo | May 27, 2016 | Demanding Views
Sales enablement is just a term du jour for “hooking your sales team up with tools to continually crush it.” I hate the term “crush it,” just because it makes it sound so easy and flippant. As buyers have become savvier and marketing and sales teams have become less...
by Audrey Goodson Kingo | May 25, 2016 | Industry News
Content marketing automation platform LookBookHQ unveiled LookBookHQ Recommend, a new capability that enables marketers to present automated, targeted content to anonymous website visitors. The self-learning content solution is powered by an algorithm designed to...
by Audrey Goodson Kingo | May 23, 2016 | Industry News
Sales enablement solutions provider Brainshark unveiled new offerings designed to increase sales productivity by enhancing coaching and prospecting effectiveness. The company’s new coaching capabilities aim to enable sales managers to train their team, while a...
by Audrey Goodson Kingo | May 20, 2016 | Financial News
Salesforce announced a 26.8% increase in year-over-year revenue for the first quarter of fiscal year 2017. The company’s Q1 revenue totaled $1.917 billion, higher than analyst’s estimates. In an earnings call with investors, Salesforce Chairman and CEO...
by Audrey Goodson Kingo | May 20, 2016 | Demanding Views
The impact of Big Data on business practices such as marketing are profound, and will continue to be more impactful as the insights derived from Big Data become more targeted and refined. Defined by Gartner as “high-volume, high-velocity, and high-variety...
