by Audrey Goodson Kingo | Jun 6, 2016 | Industry News
Content creation and management is a top marketing method for the vast majority of B2B businesses, according to a new survey by content marketing platform Curata. Three-quarters (75%) of respondents said their company plans to increase its investment in content...
by Audrey Goodson Kingo | Jun 3, 2016 | Industry News
Video marketing platform Wistia announced its integration for Salesforce, a partnership designed to enable sales teams to leverage the company’s video capabilities. The company said the integration will enable sales reps to capture new leads and integrate video...
by Audrey Goodson Kingo | Jun 3, 2016 | Demanding Views
Not too long ago, marketing was just about creating flashy content, drawing a bunch of attention and hoping some of the people you hooked would become your future customers. It was a numbers game. We often relied on buyers who knew they needed — for example — a...
by Audrey Goodson Kingo | May 31, 2016 | Blog
Demand Gen Report and Content4Demand closed out the final day of the SiriusDecisions Summit in Nashville and it was a busy week (to say the least). We joined thousands of our fellow marketing and demand gen pals to acquire the latest research, models and...
by Audrey Goodson Kingo | May 27, 2016 | Industry News
LeadGnome, a platform that mines emails for sales information, announced an integration with Marketo that aims to offer marketers an account-based marketing (ABM) solution they can use to expand their databases and personalize their messaging. The LeadGnome platform...
