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#Bii20 Webinar Series Highlights Importance Of Intent Data, Buyer Interdependence & ABM To Reach Audiences

With the advent of COVID-19, the B2B industry has undergone a massive shift in the way marketers are reaching their target audiences, allowing them to leverage data insights and buyer trends for effective strategy building. Reliance on data insights has gone from a method of driving engagement and performing outreach to a necessary adaptation for survival.

6sense Achieves Sales Goals With Customer-Centric Onboarding Videos

6sense, the account-based orchestration platform, had aggressive sales goals to achieve the growth at the scale it desired. That meant two things: equipping the sales team with the most innovative tools that they needed to close their first deals faster and leading with value enablement to ensure the sales team was building effective relationships with customers.

6sense Secures $40M In Funding

6sense, an account-based orchestration platform powered by AI, has raised $40 million in Series C funding from Insight Partners. The round brings the company’s total funds raised to more than $105 million.

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