Latest In: Social media marketing
agentic AI AI agents community management conversational commerce creator workflows marketing automation Nectar Agent Nectar Social Social Intelligence Social media marketing
Key Takeaways: Nectar Social raised a $30 million Series A round led by Menlo Ventures and its Anthology…
News Brief
June 2
2026 marketing trends AI for marketing Constant Contact digital marketing economic uncertainty email marketing Frank Vella marketing budgets news story small business marketing Small Business Now Social media marketing
When times get tough, the old playbook says to tighten your belt and cut costs wherever you can.…
Demanding Views
May 19
A/B testing Account Executives AEO AI agents Answer Engine Optimization attribution B2B marketing B2C Marketing buyer persona Call to Action channel program Click-Through Rate\ connected TV Content conversion rate Conversion Rate Optimization CRO CTA CTR CTV customer retention Customer Segmentation Customer Success Manager Data analytics database demand generation digital marketing Drip Nurture Campaign Email List Building enablement enterprise event marketing firmographic First-party Data funnel Generative Engine Optimization GEO go-to-market GTM Hub ICP ideal customer profile Inbound Marketing influencer marketing intent data Job-Qualified Lead JQL key performance indicators KPI landing page landing page optimization lead generation lead nurturing Lead scoring List Buy/List Purchase MAP marketing automation marketing automation platform Marketing Conversion Metrics Marketing Dashboard: marketing metrics marketing operations Marketing Person Marketing Segmentation marketing strategy Marketing Technology Stack MarOps MarTech MQL Multichannel Marketing Net Promoter Score NPS omnichannel OOH optimization Organic Social Out-of-home Advertising Outbound Marketing Paid Search Advertising Paid Social partner marketing Pay-per-click Advertising Performance/Growth Marketing personalization Pipeline Conversion Rates PPC Proof of Concept qualified lead Raw Leads return on investment revops ROI SaaS SAL Sales Accepted Lead Sales Development Representative Sales Enablement sales funnel sales pipeline SDR Search Engine Management search engine optimization SEM SEO Service Level Agreement Social media marketing Software as a Service target audience Technographic UGC Urchin Tracking Module user experience user-generated content UTM UX Vanity Reporting video marketing Web Form Webinar Whitepaper Syndication XML Sitemaps Yield Optimization Zero-party Data
Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…
Feature
November 12
AI in Marketing Ashley Faus B2B marketing B2BMX 2026 Benedict Evans brand trust Dane Vahey Demand Gen Report Elfried Samba human connection keynote addresses YouTube
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog
May 11
content creation PLANOLY Social media marketing Video Planner
PLANOLY, a social marketing platform, launched a new tool that aims to simplify video content creation — Video Planner. The…
Industry News
August 4
customer engagement HootSuite Microsoft Dynamics 365 Social media marketing
Hootsuite, a social media marketing and management platform, has announced an integration for its Global ISV program with…
Industry News
November 17
customer engagement customer relationships RingCentral ROI Measurement Social media marketing
In an age of digital transformation, the way we communicate is constantly changing. The internet has opened up…
Demanding Views
November 5
Brendan Burns COVID19 Grapevine6 Instagram Inverta LinkedIn Moz social distancing social media Social media marketing Walker Sands
During a time when “social distancing” has become the new norm, it's no surprise most people are turning…
Industry News
April 8
demand orchestration Facebook Integrate Jeremy Bloom Lead Ad lead generation Social media marketing
Integrate, a demand orchestration platform, launched a new native connector with Facebook that aims to help marketers improve…
Industry News
March 4
funding Future Fund Goldman Sachs Jason Kreuziger Justyn Howard New Enterprise Associates Series D social media Social media marketing Sprout Social
Sprout Social, a social media management solutions provider, raised $40.5 million in a Series D funding round led…
Financial News
December 19
Chris Arrendale CMO Council contact database content syndication database management GDPR inbound strategies Inbox Pros Integrate Iron Mountain Julian Archer Leslie Alore SiriusDecisions Social media marketing
The initial focus around the May 2018 GDPR deadline for most B2B organizations was what steps they need…
Industry News
December 5
Andy Hill Ashley Frizzell Channel Marketing channel partners Chris Kenton content syndication Facebook HP Impartner LinkedIn Lisa Graham social media Social media marketing social message syndication Twitter Vincent Brissot VMware Xerox zift solutions
Although the majority of channel partners disappoint brands they represent by taking a pass on many of the…
Industry News
November 28