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Pagemodo’s Social Media Marketing Tools

Pagemodo placeitPagemodo is a provider of social media marketing tools designed to help small business owners and marketing agencies grow awareness and increase engagement to reach their marketing goals.

Features/Functions

Pagemodo positions users to establish a brand’s identity, engage its followers, and grow its audience all in one place. Other features include the ability to:

  • Design cover photos for Facebook and Twitter;
  • Create custom Facebook tabs like social feeds, contests and contact forms;
  • Design social graphics;
  • Discover and schedule engaging content to Facebook, Twitter and LinkedIn from the desktop or iOS app; and
  • Design, target and manage Facebook Ads.

Compatibility

Pagemodo is compatible with Twitter, Facebook and LinkedIn.

Pricing

Pagemodo offers free and paid packages tailored to the needs of a range of users. Click here to view pricing.

Competitive Positioning

Pagemodo’s social media marketing suite is designed with marketing agencies and social media managers in mind, yet is user-friendly enough to help small business owners look their best with no design or technical skills required.

Contact Information

Pagemodo
Silver Spring, Maryland
bizdev@pagemodo.com

Hearsay Social's Predictive Social Solution

Hearsay social placeitHearsay Social is a social media marketing management platform designed to help users engage with targeted social audiences.

Features/Functions

The solution positions B2B marketers to manage their social media outreach and web presence from a consolidated dashboard.

Users of the solution can:

  • Receive recommended content to share though their social channels that is relevant to high-value prospects;
  • Schedule content and marketing campaigns to be posted throughout the week; and
  • Monitor posts and activity across Facebook, LinkedIn, Twitter and Google+ in real time.

Compatibility

Hearsay Social is compatible with Facebook, Twitter, LinkedIn Sales Navigator and Google +.

Pricing

Click here to request a quote.

Competitive Positioning

Hearsay makes it easier for marketers to communicate and engage with prospects. The platform provides tools and analytics to drive relevant conversations to boost buyers' brand experiences.

Contact Information

Hearsay Social
41 E. 11th Street
Suite 64, 10th floor
New York, NY 10003
415-692-6230

 

 

Social Intelligence With Insightpool

Insightpool is a social marketing platform designed to increase social media engagement with anonymous prospects within target audiences. The solution also positions marketers to produce personalized social campaigns that can nurture prospects through the buyer's journey.

Design Within Reach Streamlines Sales Process With Salesforce

DWRDesign Within Reach (DWR), a retailer selling furniture online and through a contract sales force, has been using Salesforce.com to enable employees to connect and collaborate, and will soon be using the system to hone its quoting methods and targeted marketing efforts.

The company has been using the Salesforce Chatter feature to create an employee social network that has enabled the company to expand from individual sales to doing business with purchasing agents for major hotel chains, architectural firms and small interior design firms.

Salesforce also is helping DWR track opportunities and assign leads by using custom web forms to ensure that leads are quickly routed to the right sales person.

HubSpot Integrates With LinkedIn Company Pages

HubSpot LinkedInUsers of HubSpot’s Social Inbox can now publish and promote content directly to LinkedIn Company Pages from the marketing automation platform.

Prior to adding LinkedIn Company Pages, Social Inbox enabled marketers to publish and share content across Twitter, Facebook and LinkedIn Groups from within HubSpot.

Mike Volpe, CMO of Hubspot, said that the marketing automation vendor’s data identified LinkedIn as the highest generator of visitor-to-lead conversion out of all other social marketing channels.

LinkedIn Buys Pulse News Reader

LinkedInLogoThe professional networking site LinkedIn acquired Pulse, a news reader and mobile content distribution platform owned by Alphonso Labs. The announcement comes at a time when users of Google Reader, which is being shut down this summer, are looking for an alternative application.

The transaction is valued at approximately $90 million, subject to adjustment, in a combination of approximately 90% stock and approximately 10% cash. The acquisition is expected to close during the second quarter of 2013.

Union Metrics Releases Analytics Platform For Tumblr


Union_MetricsUnion Metrics
this week announced the general availability of its analytics platform for Tumblr and said that it has been named as Tumblr's preferred analytics provider.

The company says that its Tumblr analytics solution is geared towards measuring a company's audience characteristics and reach on the microblogging site, as well as for monitoring topics and conversations related to a specific brand.

HootSuite Announces Acquisition Social Media Management Provider Seesmic


HootSuite
, the developers of a popular social media management platform, announced late last week that it has acquired Seesmic, a competing social media platform. The acquisition was announced in a HootSuite blog post published Thursday.

Both companies offer cross-platform applications for managing social media activities across multiple networks, including Twitter, Facebook, LinkedIn and others. While both companies have worked to establish themselves with business customers, including enterprise B2B marketers, HootSuite is generally viewed as the more successful of the two companies.

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