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Podcast: What Revenue Marketers Need To Do To Become B2B Game Changers

In a discussion with Demand Gen Report, Scott Vaughan, CMO of Integrate, shared some of the main qualities that he has seen have a positive impact on the growth of the industry. Vaughan also discussed Integrate’s recent B2B Game Changers Revenue Marketers Spotlight Awards, in which they spotlighted 43 marketing professionals that are going above and beyond to orchestrate technology, data and processes in their own businesses.

To check out our coverage of the B2B Game Changers Revenue Marketers Spotlight Awards, click here.

Listen to the full podcast to hear more:

  • Published in Blog

Podcast: HubSpot’s Scott Brinker Discusses Traversing The SaaS Explosion With Efficient Partner Ecosystems

In a quick interview at INBOUND 2018, hosted by HubSpot earlier this September in Boston, Demand Gen Report’s Brian Anderson sat down with Scott Brinker, HubSpot’s VP of Platform Ecosystem. Brinker is also notoriously known for mapping out the martech landscape on the Chief Marketing Technologist blog.

During the interview, Brinker shared how he has seen HubSpot’s partner ecosystem grow during his first year at HubSpot. He also discussed how the need for easily integrated solutions has grown evermore important over the past couple of years, as well as where he thinks partner ecosystems need to continue evolving to meet the needs of tech adopters in the space.

Listen to the full podcast to hear more of Scott's insights:

  • Published in Blog

DGR Podcast: Conversation With Chris Martins Of Trillium Software On The Changing Role Of Data In Today’s Marketing Landscape

In the latest episode of the Demand Gen Report podcast series, we sat down with Chris Martins, Product Marketing Manager at Trillium Software, to discuss the critical role of data in today’s marketing landscape.

A thought leader in the CRM and data space, Martins shares unique insights into the gap between data and actionable intelligence that exists at many companies. Some of the unique points listeners will take away by tuning into the podcast will include:

  • Changing customer expectations and the data realities attached;
  • How marketers and sales teams can read the data to see buying signals; and
  • The need for speed to keep up, in real time, with today’s buyer.

Tune in to learn how Trillium Software is helping B2B marketers build a data strategy that allows them to test, learn and build flexible campaigns by accessing cloud solutions.

Listen Now:

  • Published in Blog

DGR TV: Jim Meyer, eTrigue Corp

 

Jim Meyer, Vice President, eTrigue Corp

Form abandonment continues to be a major problem for many B2B marketers. DGR Senior Editor Matthew McKenzie speaks with Jim Meyer, Vice President and General Manager at eTrigue Corp., about eTrigue's Dynamic Progressive Forms, a new web form building technology that can double form completion rates.

Episode Notes:

  • Published in DGR TV
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