Meet The 2022 Class Of B2B Innovators

Published: August 9, 2022

As 80% of buyers choose self-service channels and 55% indicate they rely on more content than they did a year ago, it takes the savviest marketing minds to create engaging strategies and campaigns that prioritize buyers’ litany of preferences.

The 6th Annual B2B Innovator Awards celebrate the most progressive marketing and sales practitioners pushing the envelope to effectively engage prospective customers and meet their buyers’ needs in the age of digital transformation. The Awards honor innovators who:

  • Helped break new ground and/or drive specific results within their company;
  • Successfully implemented of the innovative strategy or concept — especially related to performance marketing and driving revenue;
  • Creatively and effectively engaged prospective buyers and met buyers’ needs; and
  • Conceptualized and/or launched a specific and innovative B2B strategy, campaign or idea.

Though the competition was stiff, we’re excited to share the 26 winners of the B2B Innovator Awards! The winners will be honored tonight at the exclusive awards ceremony at the #B2BSMX event in Boston. This year’s winners include:

Generation Z Trailblazers

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  • Eddie Barry, Bottomline Technologies
  • Megan Gray, Salesforce

Vertical Virtuosos

  • Gianni Guerriero, Molecular Devices/Danahar
  • Holly Meredith, DailyPay

C-Suite Strategy

  • Peter Weingard, Wipro
  • Cynthia Gumbert, SmartBear

Marketing Mentors

  • Laurie Mitchell, Wasabi Technologies
  • Lou Cohen, EY

B2B Technologists

  • JoAnn Tillman, Cisco Systems
  • Matt Mullin, Tenable

SMB Maestros

  • Shameer Aerkulangara, MediaCom
  • Stephen Morra, Valasys Media

Data Scientists & Operations Optimizers

  • Trent Allen, Maxio
  • Jean Borich, Jellyvision

Content, Creative & Execution

  • Heather Wilcox, Dell Technologies
  • Adam Riff, ModMed

Account Targeting & Strategy

  • Nicole Kimmick, Alation
  • Hannah Shain, SmartBug Media

Buyer-Focused Marketers

  • Leslie Alore, Ivanti
  • Andrea Moreno, Hiya

Sales Drivers

  • Heather Rath, ServiceNow
  • Christian Lowery, VMware

B2B Vanguards

  • Deb Wolf, Integrate
  • Jennifer Fields, Nexthink

Diversity & Inclusion Champions

  • Tabitha Adams, Slalom
  • Kate Federhar, Lumen

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